How long did the process for developing the brand strategy take?

The process for developing the brand strategy took several months to complete.

What methods were used to develop the brand strategy for the Central Oklahoma RTA?

The brand strategy was developed through a combination of stakeholder input and secondary research.

Why was the input from stakeholders important in developing the Central Oklahoma RTA's branding?

Stakeholder input was crucial in ensuring that the new branding accurately reflects the needs and perspectives of those involved or affected by RTA's operations.

Central Oklahoma RTA Approves New Name, Branding

Q: Who participated in the development of the brand strategy for Central Oklahoma RTA?

The brand strategy was developed with input from RTA board members, staff, and stakeholders, along with secondary research contributions.

The brand strategy was developed based on input from RTA board members, staff, and stakeholders, along with secondary research conducted over a months-long process.

Staff Writer・Editorial

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February 12, 2026

The ONE Transit Board wearing newly branded hats. — The agency is composed of three member cities: Oklahoma City, Norman, and Edmond, and is governed by a seven-member board with representation from each member city.
Credit:
ONE Transit

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Central Oklahoma RTA has approved a new name and brand identity.
The branding strategy was developed through collaboration with RTA board members, staff, and stakeholders.
The process included extensive secondary research conducted over several months.

*Summarized by AI

The Regional Transportation Authority of Central Oklahoma (RTA) board voted unanimously to pass a resolution adopting “ONE Transit” as the new name for the organization.

To mark the occasion, the group also unveiled a brand package featuring the official ONE Transit branding and logo, a new website, and other conceptual elements.

The Road to ONE Transit

The RTA was established in 2019 as a regional, independent government agency responsible for planning, developing, funding, implementing, and operating transit projects serving the Central Oklahoma region.

The agency is composed of three member cities: Oklahoma City, Norman, and Edmond, and is governed by a seven-member board with representation from each member city.

“The ONE Transit brand reflects the evolution and future of transit planning and development that will build a safe and reliable transit system that connects people in Central Oklahoma to the people, places, and destinations that matter to them,” said former Brad Henry, ONE Transit board Chairman. “This new name and brand not only reflect the literal connection between the ONE Transit member cities but also our long-term vision of expanding, modernizing, and coordinating public transportation options throughout our region.”

The brand strategy was developed based on input from RTA board members, staff, and stakeholders, along with secondary research conducted over a months-long process. That process uncovered common themes and opinions.

Looking Ahead

The new ONE Transit name and brand will now be used across all materials as the organization announces plans for transit projects in the region.

“The strong collaboration and commitment among our member cities that has set the foundation for regional public transit is strengthened under the name ONE Transit,” said DeShawn Heusel, ONE Transit director for the City of Edmond. “Continuing our work together, we’ll build a regional public transit system that benefits our residents now and in the future.”

AFFIRM Agency, based in Pewaukee, Wisconsin, led the brand development creative process.

ICYMI: Leveraging the Strength of Branding to Solve ‘R’ Challenges

Quick Answers

The new branding is a result of a strategic development process, which involved input from RTA board members, staff, and stakeholders.

*Summarized by AI

Topics:regional transit authority strategic planning public transit stakeholders Oklahoma branding rebranding Management

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