METRO Magazine Logo
MenuMENU
SearchSEARCH

CTA Unveils New, Customer-Focused Action Plan

“Meeting the Moment” aims to address these many current challenges in the near-term, while also mapping a plan for long-term stability.

CTA Unveils New, Customer-Focused Action Plan

the agency will invest in and launch multiple near-term strategic investments, initiatives, and tools designed to reinforce the CTA rider experience.

Photo: CTA

2 min to read


Chicago Transit Authority (CTA) President Dorval R. Carter Jr. announced a new action plan that will guide the CTA’s ongoing efforts to address the agency’s challenges brought on by the pandemic.

“Meeting the Moment: Transforming CTA’s Post-Pandemic Future” Action Plan is a multifaceted investment plan that focuses on responding to customers’ concerns and strengthening the foundations of the rider experience — reliable service, safe rides, clean facilities, modern amenities, customer engagement tools, and a CTA workforce.

Ad Loading...

“I am confident this action plan is exactly what CTA needs to address our customers’ immediate concerns while proactively meeting our transit future.” said Carter, who announced the plan during his speech at the City Club of Chicago. “At the core of this action plan are our customers; we are investing in and appreciating our current customers, while taking meaningful steps toward welcoming more customers back.”

The combination of unplanned absences due to illness (COVID infections, caring for family members, quarantining) as well as the “Great Resignation,” has left CTA with not enough manpower to reliably deliver our scheduled service. CTA is also impacted by socio-economic conditions of the region, including recent, prominent instances of crime and behavior occurring on CTA.

“Meeting the Moment” aims to address these many current challenges in the near-term, while also mapping a plan for long-term stability and transit transformation in the future.

The customer-focused action plan is grounded in five key pillars:

  • Deliver reliable and consistent service.

  • Enhance safety and security for riders.

  • Improve the customer experience at CTA facilities.

  • Upgrade digital tools to improve rider communication.

  • Invest in employees.

Ad Loading...

Within each pillar, the agency will invest in and launch multiple near-term strategic investments, initiatives, and tools designed to reinforce the CTA rider experience. CTA will announce new service initiatives, safety strategies, customer tools, facility and vehicle investments, and employee hiring and retention investments from this Action Plan in the coming weeks and months.

More Management

AAAHI receiving METRO's Innovative Operator of the Year Award
Motorcoachby Alex RomanSeptember 16, 2026

METRO Opens Submissions for 2026 Motorcoach Awards

Nominations are now being accepted for METRO Magazine’s Operator of the Year and Innovative Operator of the Year awards.

Read More →
A New York MTA subway car with an open gangway
Railby Staff and News ReportsSeptember 16, 2026

New York MTA Advances Final Contract for Second Avenue Subway Expansion

Contract Four is the largest in the Second Avenue Subway Phase 2 project and includes construction of station infrastructure, tracks, and signals for the subway expansion, MTA officials said. Work on Contract Four will begin in 2027.

Read More →
Transit Leaders Gather for National Safety Summit
Security and Safetyby Alex RomanSeptember 16, 2026

Transit Agencies Highlight Safety Gains at National Summit

Leaders from 15 major transit systems shared crime-reduction results and safety initiatives while discussing the role of continued federal support.

Read More →
Ad Loading...
A blue and white graphic with text reading "NITA Names New Leadership, Expands Reduced-Fare Program."
Managementby Staff and News ReportsSeptember 14, 2026

NITA Names New Leadership, Expands Reduced-Fare Program at First Board Meeting

The new regional transit authority appointed its first board chair and interim executive director while extending reduced fares across CTA, Metra, and Pace for eligible riders.

Read More →
From Checklists to Better Outcomes
TechnologySeptember 11, 2026

Beyond the Checklist: A Structured Approach to Transit Maintenance

Reliability-Centered Maintenance helps transit agencies move beyond routine checklists to focus limited resources on the assets and failures that have the greatest impact on safety, reliability, and service.

Read More →
A red, white, and blue graphic with the APTA logo and text reading "APTA Nominates 2026-2027 Chair & Vice Chair."
Managementby Staff and News ReportsSeptember 10, 2026

APTA 2026 Nominating Committee Selects Leadership Slate, Names Chair and Vice Chair Nominees

Leadership changes will help shape the association’s priorities and its representation of the transportation industry during the 2026–2027 term.

Read More →
Ad Loading...
DART's light rail station at 8th and Corinth
Security and Safetyby Alex RomanSeptember 10, 2026

DART Launches Major Security, Fare Enforcement Initiative

The 90-day demonstration will deploy coordinated security teams at five light rail stations while testing controlled access and gathering data to guide future investments.

Read More →
STraffic White Paper Cover Learn about delivering 1300 gates at 91 stations while managing fare evasion. Explore the large scale deployment, solution customization and real-world results that affect the region. Prepare for deployment in your region now.
SponsoredSeptember 9, 2026

Advancing Fare Collection Through Technology and Innovation

Learn about delivering 1300 gates at 91 stations while managing fare evasion. Explore the large scale deployment, solution customization and real-world results that affect the region. Prepare for deployment in your region now.

Read More →
A TransLink train goes by a large FIFA World Cup soccer ball structure.
Managementby Elora HaynesSeptember 8, 2026

Game Day in Motion: Moving Millions During the 2026 World Cup

Between packed transit stations and team motorcoaches, see how agencies and operators across North America tackled the transportation demands of the 2026 FIFA World Cup.

Read More →
Ad Loading...
A blue and white graphic with text reading "Surface Transportation Averts Shutdown, Leaves Transit Funding Gap."
Managementby Elora HaynesSeptember 4, 2026

Surface Transportation Extension Averts Shutdown, Leaves Transit Funding Gap

The stopgap keeps federal transportation programs moving, but missing advance funding could complicate the transit and rail projects agencies are planning next.

Read More →