Greater Lynchburg Transit Company (GLTC) announced that it has chosen Equans, Masabi, and the Transit app to deliver solutions modernizing its services, according to the agency's news release.

GLTC said this will deliver improved affordability and accessibility. GLTC serves a population of 80,846 in an area covering 72 square miles.

Equans will provide its NAVINEO Integrated Intelligent Transportation System (ITS), which features include: a Computer Aided Dispatch/Automatic Vehicle Location (CAD/AVL), an Automatic Voice Annunciation (AVA) supplying data to interior next-stop signage and announcements as well as real-time passenger information via the Transit app, and a link to General Transit Feed Specification (GTFS/GTFS RT) allowing riders to be informed about their bus location and arrival information.

Equans’ performance reporting module will provide GLTC with the ability to retrieve, summarize, and analyze performance data for internal use and planning.

Ticketing innovation using riders' mobile phones will be provided by Masabi.

“Towns and cities like Lynchburg share the same rider expectations as larger cities like Washington and New York, so it’s only right that their transit agencies should have access to the same kinds of technology at a level that is affordable and quick to deploy,” said Brian Zanghi, CEO at Masabi. “We are delighted to have been chosen by the City of Lynchburg, alongside our partners Equans and Transit, to be a part of transforming the service that GLTC provides, bringing their riders great convenience and accessibility."

Masabi will power mobile ticketing through the Transit App and a branded GLTC App and will give riders the ability to top up their GLTC account balances using cash at retail locations throughout Central Virginia using Incomm Payments.

Masabi will also install its Justride Validators on board GLTC buses, which will verify mobile tickets, accelerating the boarding process.