HOLO is a Hawaiian term meaning “to ride.”
Honolulu launches INIT's account-based electronic fare system pilot
The HOLO card will be used by passengers on the City’s TheBus system and in the near future, on the City’s rail transit system.

INIT's HOLO card will be used by passengers on the City’s TheBus system and in the near future, on the City’s rail transit system.

The Honolulu Authority for Rapid Transportation (HART) and the City and County of Honolulu Department of Transportation Services (DTS) launched the HOLO Pilot, an account-based electronic fare system from INIT, on December 1, 2018.
The HOLO card will be used by passengers on the City’s TheBus system and in the near future, on the City’s rail transit system. The Honolulu Rail Transit Project is a 20-mile elevated rail line with 21 stations. The Pilot will run approximately three months and will be followed by a full roll out for TheBus. Roll out on rail is anticipated to start December 2020.
The fare collection system, designed and implemented by INIT, delivers real-time fare processing and account management for Oahu passengers, providing the ability for patrons to load passes or add value via their mobile device en route to board a bus, from the privacy of their own homes, or by visiting local retail outlets or their regional satellite city hall.
The HOLO project kicked off in 2016 with system design, leading to the 2018 outfitting of the Oahu Transit Services’ five-hundred and fifty vehicle bus fleet (TheBus) with INIT proximity card readers, driver displays, and routers to facilitate the validation of HOLO smart cards and electronic tickets.
The HOLO card will also be accepted as payment on the Honolulu rail system, currently scheduled to open its first stations in 2020. INIT is supplying more than one-hundred ticket vending machines and nearly one-hundred and forty fare gates for the rail system. The City is also evaluating the option to incorporate Biki, Honolulu’s new bikeshare system, with the HOLO card for an intermodal electronic fare system.
INIT’s open-architecture design enabled the delivery of several third-party system integrations to the HOLO system using open Application Programming Interfaces (APIs). Taking this approach allows the Agencies to link external partners to manage their devices and CAD/AVL information.
More Technology

Biz Briefs: Luminator Marks Milestone and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
FRA Announces $5.3B in Rail Investments, Including $2B for Amtrak
Funding will support grade-crossing improvements, infrastructure upgrades, and new Amtrak equipment in 23 states.
Read More →
Finding the ‘Happy Medium’: Optimizing Maintenance Without Sacrificing Reliability
The key to maintenance optimization isn’t doing less work—it’s doing the right work at the right time on the right assets.
Read More →
LA Metro, City of West Hollywood, and Partners Advance Smarter Bus Lane Enforcement
The award-winning partnership combines AI-powered detection with human oversight to improve bus reliability, accessibility, and enforcement efficiency.
Read More →
PSTA Modernizes Workforce Management with Digital Bidding System
The award-winning Workforce Transit Modernization project replaced paper bidding with a transparent digital platform, cutting administrative effort while improving access for operators.
Read More →
New Tricks for Old Bureaucracies: Joshua Schank on Making Transit Innovation Stick
Former LA Metro Chief Innovation Officer Joshua Schank discusses why good ideas aren't enough, how transit agencies can overcome resistance to change, and why today's challenges demand more innovation.
Read More →
How Data, Strategy, and Community Engagement Are Reshaping Transit
In this edition of METROspectives, strada360 CEO Steve Lassey discusses how transit agencies can better align planning with operations, leverage data to improve decision-making, and build public trust as they prepare for the future of mobility.
Read More →
How DART's GoPass Is Redefining Regional Mobility
Serving 14 transit agencies, GoPass simplifies multimodal travel by allowing riders to plan, pay for, and manage an entire trip through one app.
Read More →
Turn Transit Data Into Action
Discover how leading agencies are using connected technology to gain real-time visibility across operations, improve service reliability, and reduce disruptions.
Read More →
Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →