Jacksonville Transportation Authority used Optibus Predictive Runtimes, which uses real-time data to generate optimized runtimes that better reflect current operating conditions.
The JTA, which provides public transportation services across Jacksonville, offers core services like Route 30 Cecil/103rd Street — a key east-west corridor that serves major community destinations, including three local schools, a Walmart, and an Amazon fulfillment center.
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In the Fall of 2024, JTA’s service department began searching for ways to improve OTP and enhance schedule reliability throughout the day. A particular concern centered on recurring delays near a local high school during peak student traffic hours.
“After implementing Predictive Runtimes, we improved OTP by more than ten percentage points, giving our riders more reliable service and making daily operations smoother for our team,” said Tavis Bader, a planner at JTA.
Drivers also appreciate the recognition that comes with operating high-OTP routes, boosting morale and motivation.
Photo: Optibus
Enhancing Schedule Accuracy with Predictive Runtimes
JTA used Optibus Predictive Runtimes, which uses real-time data to generate optimized runtimes that better reflect current operating conditions. The engine is powered by data from Snapper Services, whose Mosaiq Transit Intelligence Suite processed the agency’s real-time vehicle positioning data and made it available via API.
Using data collected in Fall 2024, Optibus’ software analyzed traffic patterns. It proposed refined timetable suggestions, which JTA cross-validated against CAD/AVL data in Power BI dashboards to reveal that the predictive runtimes closely matched actual performance metrics.
Immediate results included:
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OTP improved by ten percentage points, from 83.4% to 94%.
Schedule reliability increased.
Drivers reported that trips were running “right on the nose.”
According to the assistant SDM, the route reached up to 98% OTP some days.
The agency noted cost savings from reduced timetable delays. The new schedules accounted more accurately for peak school traffic, especially westbound on 103rd Street, improving punctuality without overcompensating with excess layover time.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.