METRO Magazine is bringing back one of its most anticipated and highly referenced editions of the year — the METRO Buyer’s Guide — with a refreshed format designed to deliver greater value for both readers and marketing partners. Don’t miss the opportunity to promote your products and services with an enhanced listing. Contact Pam.Latty@bobit.com for more information.
The revamped Buyer’s Guide will reach METRO’s audience of more than 17,000 print and digital subscribers, providing suppliers with year-round visibility in front of transit agency leaders, motorcoach operators, and industry decision-makers across North America.
More than a traditional directory, the updated Buyer’s Guide is positioned as a strategic engagement tool.
“This isn’t simply a ‘Yellow Pages’ listing,” said METRO’s Executive Editor Alex Roman. “It’s a resource designed to connect our audience directly with the brands, products, and services driving the industry forward.”
A Modernized, Engagement-Focused Format
The new format introduces several enhancements to drive measurable interaction between suppliers and readers. Among the updates:
- Unique QR codes linking directly to a URL of the advertiser’s choosing.
- Templated enhanced listing opportunities are available to all suppliers.
- Homepage feature placement for 90 days.
- 365 days of lead generation through gated content and shared leads.
Enhanced listings will include:
- Business contact information.
- Company logo.
- Company or product description.
- Unique QR code.
- Photo inclusion for half-page listings.
- Complimentary design and proofing services.
The goal is to create a dynamic, easy-to-navigate resource that not only helps readers quickly identify vendors but also drives traffic, generates leads, and extends brand visibility well beyond the printed page.
A Year-Round Resource
The Buyer’s Guide will become one of METRO’s most-used publications, often referenced throughout the year by agencies and operators researching solutions, planning procurements, and identifying new partners.
Suppliers interested in securing an enhanced listing are encouraged to contact their sales representative to reserve space. Deadline information is available through METRO’s advertising team.
With its expanded distribution, digital integration, and engagement tools, the return of the METRO Buyer’s Guide represents a significant opportunity for suppliers to showcase their offerings in a format built for today’s transportation marketplace.
