Report: Motorcoach Market Sustains Post-Recovery Growth With Sales Above 2K Units
The survey, produced by the ABA’s research arm, the American Bus Association Foundation, reports quarterly on data collected from surveys of major motorcoach manufacturers that sell vehicles in the US and Canada.
The Q4 number compares with 683 during the fourth quarter of 2024
Credit:
American Bus Association
3 min to read
The motorcoach market has sustained growth post-recovery, with sales surpassing 2,000 units.
The data is compiled quarterly by the American Bus Association Foundation's research division.
The information is gathered from surveys conducted with major motorcoach manufacturers in the US and Canada.
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In the fourth quarter of 2025, participating manufacturers sold 657 new and 85 pre-owned coaches, for a total of 742 motorcoaches, according to the American Bus Association’s (ABA) Motorcoach Builders Survey.
The survey, produced by the ABA’s research arm, the American Bus Association Foundation, reports quarterly on data collected from surveys of major motorcoach manufacturers that sell vehicles in the US and Canada.
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The Q4 number compares with 683 during the fourth quarter of 2024 (Figure 1). The year-over-year increase reflects continued replacement demand as operators modernize fleets that were held longer during the pandemic and supply-chain disruptions.
Despite this improvement, fourth-quarter 2025 sales remain 27.4% below the same quarter in 2019, underscoring that overall volumes are still below long-term growth expectations (Figure 2).
Even with recent improvement, Q4 2025 sales were still 27.4% below the same quarter in 2019, indicating volumes remain below long-term growth trends
Credit:
American Bus Association
Taken together, the data point to cautious forward momentum rather than a broad-based expansion, with operators preparing for major international events while prioritizing reliability, safety, and cost control in purchasing decisions, ABA officials said.
The Latest Motorcoach Builders Survey
New motorcoach sales rose 29.8% year over year, while pre-owned motorcoach sales fell 52% (Figures 3 and 4).
Credit:
American Bus Association
Sales of new motorcoaches have increased by 29.8% compared to the same quarter in 2024, with the sale of pre-owned motorcoaches 52% lower (Figures 3 and 4).
The sharp divergence between new and pre-owned sales underscores the evolving cost dynamics facing the industry. While new motorcoach purchases accelerated as operators sought to lock in pricing and delivery timelines, the decline in pre-owned sales suggests tightening availability and rising prices in the secondary market, according to the ABA, which added that together, these trends point to a market balancing near-term affordability concerns against the need for long-term fleet efficiency and compliance.
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“While higher equipment costs driven by global trade policy remain a major factor in the health of the bus industry, they have not slowed operators’ commitment to upgrading their fleets,” said ABA President/CEO Fred Ferguson. “Back-to-back years of more than 2,000 units sold show an industry that has moved beyond recovery and into a steadier replacement cycle. At the same time, rising insurance costs and misguided policies advanced by environmental advocates remain potential headwinds. Even so, operators are investing in newer vehicles with advanced safety, technology, and performance features as they respond to growing consumer demand for bus-based transportation—demand reinforced by greater public awareness, stronger support for motorcoaches as an efficient travel option, and major events on the horizon that are driving long-term planning and confidence across the market.”
Compared to Q4 2024, new motorcoach sales increased 29.8%, as pre-owned sales declined 52% (Figures 3 and 4).
Credit:
American Bus Association
Additional Findings
Sales to both private and public entities increased in Q4 compared to the same quarter in 2024, increasing by 5.7% and 354.3%, respectively (Figure 5).
Looking ahead, sustained recovery in the motorcoach market will depend on predictable trade policy, manageable financing conditions, and continued investment in domestic manufacturing capacity. While sales are approaching pre-pandemic benchmarks, prolonged cost pressures could constrain future fleet renewal and slow the adoption of newer, safer, and more efficient technologies without supportive policy and economic conditions.
Q4 sales grew across both segments, with private-sector sales up 5.7% and public-sector sales surging 354.3% compared to 2024.
Credit:
American Bus Association
Q&A
The survey was conducted by the American Bus Association Foundation, the research arm of the ABA.
The survey covers motorcoach manufacturers that sell vehicles in the United States and Canada.
The data is reported quarterly.
It indicates sustained post-recovery growth in the motorcoach market.
Major motorcoach manufacturers participated in the survey.
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