METRO Magazine Logo
MenuMENU
SearchSEARCH

S.F. voters support 'Google buses,' poll says

The telephone poll of 500 likely San Francisco voters found that, overall, 57% have a favorable view of the shuttles, and only 18% have a negative view.

March 27, 2014
S.F. voters support 'Google buses,' poll says

Google shuttle. David Gartner via Flickr.

3 min to read


Google shuttle. David Gartner via Flickr.

A large majority of San Francisco voters strongly support commuter shuttles, i.e., 'Google buses,' according to a new poll.

Respondents to the poll, conducted by by EMC Research, overwhelmingly agree that the shuttles provide strong environmental and traffic benefits, think more companies should offer shuttles, and think they fill important transportation gaps. Voters want regulation of the shuttles, but not regulation that hinders their operation or expansion, according to survey results.

Ad Loading...

RELATED: "S.F. to charge shuttles to use stops."

The telephone poll of 500 likely San Francisco voters found that, overall, 57% have a favorable view of the shuttles, and only 18% have a negative view. At the same time, 67% of voters support allowing commuter shuttles to use a limited number of SF MUNI bus stops, while 70%  support allowing shuttles as long as they conform to the kinds of regulatory measures that are included in an 18-month pilot shuttles program currently underway in the city.

“Given the many news stories that theorize that San Franciscans are rebelling against the technology boom and shuttle buses, we were surprised to see the opposite is true — San Franciscans indeed embrace tech and the buses,” said Jim Wunderman, President/CEO of the Bay Area Council, which sponsored the study.

Key findings of the poll are:
•    84% of voters think commuter shuttles help get cars off the road, relieve congestion and avoid air pollution
•    81% say shuttles encourage commuters to use environmentally conscious transportation means
•    74% say the commuter shuttles help supplement existing public transit
•    72% support charging shuttles on a cost-recovery basis to use MUNI bus zones
•    70% support conducting a pilot study to help the city craft permanent regulations

An estimated 35,000 San Francisco residents rely on the shuttles to commute to school and work daily. The San Francisco Municipal Transportation Authority estimates that the shuttles eliminate at least 327,000 single-passenger car trips and 11,000 tons of carbon annually.

The Bay Area Council helped convene tech and other companies that run shuttles in San Francisco to work with city transportation planners and Mayor Ed Lee in developing a pilot program for the safe and efficient operation of the buses. Opponents of the shuttles, alleging they are causing environmental harm, have appealed the program to the San Francisco Board of Supervisors, which is scheduled to hold a hearing on April 1.

The poll also delved into voters’ attitudes about the city’s rapid economic growth and the role of the technology industry in driving the expansion. A sizeable 79% of voters have a favorable view of the technology sector, consistent with the 69% of voters who said creating jobs should be San Francisco’s top priority.

Voters by a wide margin don’t think that the shuttles or the technology industry are to blame for broader issues related to housing affordability, among other problems. Among other key findings from the poll related are:
•    67% of voters disagree that commuter shuttles are ruining the character of San Francisco
•    66% oppose banning shuttles from MUNI bus stops
•    63% disagree that commuter shuttles are a symbol of San Francisco’s problems
•    62% support more companies using employee shuttles


More Paratransit

Don't Let Legacy Software Be Your Legacy with AlphaRoute's John Hanlon
Sponsoredby Alex RomanAugust 3, 2026

Driving Smarter Paratransit

John Hanlon shares how AlphaRoute is leveraging AI-powered technology to help paratransit providers optimize operations, support frontline staff, and enhance the rider experience.

Read More →
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
Ad Loading...
A rider validating a tap payment on a Masabi validator.
Technologyby Staff and News ReportsJuly 17, 2026

Biz Briefs: Masabi Teams with St. Louis Metro and More

In METRO's latest installment, we take a look at recent news from Transdev, Hitachi, and more partnerships making headlines across the transportation sector.

Read More →
MTA Advances Accessibility Improvements in Brooklyn
Paratransitby StaffJune 17, 2026

New York MTA Leverages Zoning Program to Advance Station Accessibility

Accessibility enhancements at Nevins St Station will be financed through a development agreement tied to the MTA's Zoning for Accessibility initiative.

Read More →
A maintenance person with a tablet.
ManagementJune 5, 2026

Reinventing Fleet Maintenance with Real-time Visibility and AI

Transit leaders need to know what needs fixing, where to look, who is responsible, when work is completed, and what it costs without having to chase information across disconnected systems.

Read More →
Ad Loading...
SamTrans planning for ballot measure
Managementby StaffJune 4, 2026

SamTrans Sets Priorities for Potential Connect Bay Area Revenue

The board-approved framework allocates future funding to maintaining service, rider improvements, equity initiatives, and infrastructure repairs.

Read More →
Managementby StaffJune 1, 2026

Chicago's NITA Act Moves Into Next Phase as Service Improvements Begin

Rider-focused improvements will begin rolling out across the system immediately as CTA, Metra, and Pace increase service this summer in the six-county region.

Read More →
thumbnail for 2026 METRO Buyer’s Guide & Directory
SponsoredMay 27, 2026

2026 METRO Buyer’s Guide & Directory

Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.

Read More →
Ad Loading...
Emily DeVito and her children
Managementby Alex RomanMay 26, 2026

Rays the Mark Foundation to Honor CDTA’s Emily DeVito at October Fundraiser

Event at Chicago-area Ravisloe Country Club will support DeVito, a transit employee and mother of twins battling kidney failure and awaiting a transplant.

Read More →