San Diego's MTS Survey Shows Strong Customer Satisfaction, High Community Value
The survey, conducted in November 2024 by ETC Institute, a professional market research firm that specializes in customer satisfaction surveys, gathered feedback from more than 3,700 riders across the MTS bus and Trolley light rail networks.
When asked if riders would recommend MTS services to others, 58% of bus riders and 62% of Trolley riders are highly likely to do so.
Photo: MTS
2 min to read
The San Diego Metropolitan Transit System (MTS) continues to exceed public transportation industry benchmarks in several key areas of service, including on-time performance, customer satisfaction, community value, and safety, according to the agency’s 2024 Customer Satisfaction Survey.
The survey, conducted in November 2024 by ETC Institute, a professional market research firm that specializes in customer satisfaction surveys, gathered feedback from more than 3,700 riders across the MTS bus and Trolley light rail networks.
Ad Loading...
Results revealed that 83% of bus riders and 82% of Trolley riders are satisfied with the service MTS provides — well above national averages for transit agencies (58%).
“Over the past few years MTS has focused on making improvements to the customer experience for riders, addressing safety, security, cleanliness, service reliability and more,” said Sharon Cooney, MTS CEO. “These results demonstrate that our efforts are working and that’s a testament to a committed team at MTS. Overall we are pleased with the results. It shows that we are responding to what riders are telling us. We will use the data from this survey to continue to get better.”
Survey Highlights
Highlights of the survey include:
High Community Value: 87% of bus riders and 85% of Trolley riders believe MTS provides value to the community.
Recommended Service: When asked if riders would recommend MTS services to others, 58% of bus riders and 62% of Trolley riders are highly likely to do so. MTS’ “Net Promoter Score” (plus 44 for bus, plus 50 for Trolley) is approximately plus 65 and plus 71 points, respectively, higher than the national average (-21).
Reliable Operations: 79% of Trolley riders and 66% of bus riders agree that their vehicle usually runs on time, compared to 48% nationwide.
Important Economic Connector: 61% of Trolley riders and 73% of bus riders use MTS services to get to work or school.
Safety on Board: 71% of bus riders and 63% of Trolley riders feel safe while on board, scoring higher than the national average (42% for bus and Trolley).
Positive Trends: In addition to safety trends, riders were five times more likely to say their satisfaction has improved over the past year (31% bus, 33% Trolley) than decreased (5% bus, 6% Trolley).
While the survey results are overwhelmingly positive, MTS will use this rider feedback to identify areas for improvement.
Photo: MTS
Still Looking to Improve
While the survey results are overwhelmingly positive, MTS will use this rider feedback to identify areas for improvement.
Ad Loading...
The most impactful areas, based on rider priorities, include safety while waiting for transit, cleanliness of vehicles and stations, and maintaining timely service.
Through the first eight months of Fiscal Year 2025, ridership is up approximately 8%, and on pace to surpass 80 million trips.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.