METRO Magazine Logo
MenuMENU
SearchSEARCH

San Diego's MTS Survey Shows Strong Customer Satisfaction, High Community Value

The survey, conducted in November 2024 by ETC Institute, a professional market research firm that specializes in customer satisfaction surveys, gathered feedback from more than 3,700 riders across the MTS bus and Trolley light rail networks.

April 30, 2025
San Diego's MTS Survey Shows Strong Customer Satisfaction, High Community Value

When asked if riders would recommend MTS services to others, 58% of bus riders and 62% of Trolley riders are highly likely to do so. 

Photo: MTS

2 min to read


The San Diego Metropolitan Transit System (MTS) continues to exceed public transportation industry benchmarks in several key areas of service, including on-time performance, customer satisfaction, community value, and safety, according to the agency’s 2024 Customer Satisfaction Survey.

The survey, conducted in November 2024 by ETC Institute, a professional market research firm that specializes in customer satisfaction surveys, gathered feedback from more than 3,700 riders across the MTS bus and Trolley light rail networks. 

Ad Loading...

Results revealed that 83% of bus riders and 82% of Trolley riders are satisfied with the service MTS provides — well above national averages for transit agencies (58%).

“Over the past few years MTS has focused on making improvements to the customer experience for riders, addressing safety, security, cleanliness, service reliability and more,” said Sharon Cooney, MTS CEO. “These results demonstrate that our efforts are working and that’s a testament to a committed team at MTS. Overall we are pleased with the results. It shows that we are responding to what riders are telling us. We will use the data from this survey to continue to get better.”

Survey Highlights

Highlights of the survey include:

  • High Community Value: 87% of bus riders and 85% of Trolley riders believe MTS provides value to the community.

  • Recommended Service: When asked if riders would recommend MTS services to others, 58% of bus riders and 62% of Trolley riders are highly likely to do so. MTS’ “Net Promoter Score” (plus 44 for bus, plus 50 for Trolley) is approximately plus 65 and plus 71 points, respectively, higher than the national average (-21).

  • Reliable Operations: 79% of Trolley riders and 66% of bus riders agree that their vehicle usually runs on time, compared to 48% nationwide.

  • Important Economic Connector: 61% of Trolley riders and 73% of bus riders use MTS services to get to work or school.

  • Safety on Board: 71% of bus riders and 63% of Trolley riders feel safe while on board, scoring higher than the national average (42% for bus and Trolley).

  • Positive Trends: In addition to safety trends, riders were five times more likely to say their satisfaction has improved over the past year (31% bus, 33% Trolley) than decreased (5% bus, 6% Trolley).

While the survey results are overwhelmingly positive, MTS will use this rider feedback to identify areas for improvement. 

Photo: MTS

Still Looking to Improve

While the survey results are overwhelmingly positive, MTS will use this rider feedback to identify areas for improvement. 

Ad Loading...

The most impactful areas, based on rider priorities, include safety while waiting for transit, cleanliness of vehicles and stations, and maintaining timely service.

Through the first eight months of Fiscal Year 2025, ridership is up approximately 8%, and on pace to surpass 80 million trips.

The full survey report is available here.

More Management

2026 LITLA Class
Managementby StaffFebruary 16, 2026

LIT Announces the 2026 Leadership Academy Class

Curated and facilitated by transportation industry leaders, LITLA provides a high-quality, structured learning experience that combines theoretical knowledge, professional networking, and practical leadership application.

Read More →
Cover photo for METROspectives with WSP USA's Inez Evans Benson
Managementby Alex RomanFebruary 16, 2026

WSP's Inez Evans-Benson on Customer Satisfaction and the Customer Experience

Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.

Read More →
Portrait of Joshua Schank, Ph.D., alongside the ACES Mobility Coalition logo.
Managementby StaffFebruary 16, 2026

ACES Mobility Coalition Selects Joshua Schank as New Executive Director

Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.

Read More →
Ad Loading...
A Parsons & Sons bus
Motorcoachby Staff and News ReportsFebruary 12, 2026

Parsons & Sons Named METRO’s 2026 Motorcoach Operator of the Year

METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.

Read More →
The ONE Transit Board wearing newly branded hats.
Managementby StaffFebruary 12, 2026

Central Oklahoma RTA Approves New Name, Branding

The brand strategy was developed based on input from RTA board members, staff, and stakeholders, along with secondary research conducted over a months-long process.

Read More →
Fans riding VTA for Super Bowl LX.
Managementby StaffFebruary 10, 2026

VTA Delivers Record Super Bowl LX Ridership

In close coordination with regional partners including Caltrain and BART, the agency ensured convenient interagency connections and seamless transfers for game-day passengers.

Read More →
Ad Loading...
A BART railcar
ManagementFebruary 9, 2026

BART Details Contingency Plans Without Funding

Because rail has high fixed costs and low marginal savings, it is impossible to close the projected FY27 $376M deficit with service cuts and fare increases alone, said agency officials.

Read More →
A picture of C-TRAN's electric bus.
Managementby StaffFebruary 6, 2026

C-TRAN Sees Fourth Consecutive Year of Ridership Growth

The total ridership includes all fixed-route bus service, C-VAN paratransit service, The Current, Vanpool, and special event service. Almost all individual routes saw year-over-year increases from 2024 to 2025.

Read More →
A woman pushes a man in a wheelchair on a rail platform.
Managementby Elora HaynesFebruary 5, 2026

Free Rides, Civil Rights, and the Legacy of Rosa Parks in 2026

Transit agencies across the U.S. commemorated Transit Equity Day with zero fares and a renewed focus on access and equity.

Read More →
Ad Loading...
Rendering of Sound Transit's Renton Transit Center
Busby StaffFebruary 5, 2026

Seattle’s Sound Transit Breaks Ground on New Transit Center

The Renton Transit Center project will relocate and rebuild the Renton Transit Center to better serve the regional Stride S1 line, local King County Metro services, and the future RapidRide I Line.

Read More →