The San Francisco Municipal Transportation Agency (SFMTA) announced that it has expanded its transit system with the opening of the Central Subway line.

This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San Francisco areas: Chinatown, Union Square, and Yerba Buena/ Moscone, according to the agency's news release. 

As part of this new development, SFMTA has expanded its contract with Intersection, including a five-year extension of the base contract, and the deployment of large format static and engaging digital media assets throughout these new stations.

As a long-term transit advertising partner of the SFMTA, Intersection’s contract will now run through June 2029 and grants Intersection the right to deploy the transit system’s first digital advertising network. This project includes the addition of 17 digital displays that provide a mix of SFMTA information and advertising, as well as large-scale video walls.

Another core product available at each of the new Central Subway stations will be station dominations — which give brands the opportunity to exclusively take over both static and digital advertising at a station.

The Central Subway line will provide transit riders with direct access to the three neighborhoods and is set for a soft launch on November 19, 2022, according to SFMTA. All of the Intersection displays have been deployed and will be available when the stations open. The soft launch will have the Central Subway running only on weekends from November to December 2022, with daily services scheduled to begin in January 2023. 

“We couldn’t be more thrilled to be a part of the first digital advertising deployment on the SFMTA system,” said Scott Goldsmith, president/COO at Intersection. “Our vision at Intersection is to enhance the ways that cities connect with their citizens, and through our dynamic, state-of-the-art digital assets, the SFMTA is poised to be able to do just that in brand new ways. We look forward to our continued collaboration in bringing this energetic city the best-in-class outdoor advertising solutions that generate non-fare-box revenue for the SFMTA and amplify the transit customer  experience.”