METRO Magazine Logo
MenuMENU
SearchSEARCH

Survey Shows Strong Rider Satisfaction Scores for California's SamTrans

The survey, conducted from March 18 to May 6, gathered feedback from nearly 2,000 riders across the SamTrans system.

November 10, 2025
Survey Shows Strong Rider Satisfaction Scores for California's SamTrans

SamTrans has several improvement projects underway, including a Bus Stop and Shelter Improvement Plan at 220 priority locations, testing of new bench prototypes, and a Bus Stop Amenities Refresh to modernize design standards. 

Photo: SamTrans/City of San Francisco

2 min to read


Riders on California’s SamTrans system continue to express strong satisfaction, with the agency’s 2025 Customer Satisfaction Survey reporting an overall score of 4.15 out of 5, reflecting solid performance across most service areas.

The survey, conducted from March 18 to May 6, gathered feedback from nearly 2,000 riders across the SamTrans system. It was offered in English, Spanish, Chinese, and Tagalog, with results weighted by route to reflect ridership patterns. 

Ad Loading...

“We’re proud to see that our riders continue to rate SamTrans highly,” said SamTrans Market Research Manager Julian Jest. “The results also give us clear direction on where to focus next — especially in keeping bus stops clean, improving real-time information, and strengthening communications.” 

Key Results

Eighty-two percent of riders reported being satisfied with their overall SamTrans experience, consistent with the 2024 results. 

Top-rated categories include ease of using tickets onboard (4.43), helpfulness of the bus operator (4.25), and comfort of the ride (4.19).

Areas for improvement include the cleanliness of bus shelters (3.66) and the condition of benches (3.73). 

Nearly half of riders (47%) said their SamTrans experience has improved over the past year, citing better reliability and cleaner buses and stops

Ad Loading...

What’s Next?

SamTrans has several improvement projects underway, including a Bus Stop and Shelter Improvement Plan at 220 priority locations, testing of new bench prototypes, and a Bus Stop Amenities Refresh to modernize design standards. 

Future initiatives include expanding real-time bus arrival tools, launching a Riders Influencing Decisions and Experiences (R.I.D.E.) feedback panel, and introducing a Customer Relationship Management (CRM) system to enhance rider engagement and connection. 

“Customer feedback helps drive everything we do,” added Jest. “We’re committed to continuing improvements that make SamTrans safer, cleaner, and more reliable for everyone.” 

 

More Management

2026 LITLA Class
Managementby StaffFebruary 16, 2026

LIT Announces the 2026 Leadership Academy Class

Curated and facilitated by transportation industry leaders, LITLA provides a high-quality, structured learning experience that combines theoretical knowledge, professional networking, and practical leadership application.

Read More →
Cover photo for METROspectives with WSP USA's Inez Evans Benson
Managementby Alex RomanFebruary 16, 2026

Inez Evans-Benson on Leadership and the Future of Transportation

Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.

Read More →
Portrait of Joshua Schank, Ph.D., alongside the ACES Mobility Coalition logo.
Managementby StaffFebruary 16, 2026

ACES Mobility Coalition Selects Joshua Schank as New Executive Director

Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.

Read More →
Ad Loading...
A Parsons & Sons bus
Motorcoachby Staff and News ReportsFebruary 12, 2026

Parsons & Sons Named METRO’s 2026 Motorcoach Operator of the Year

METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.

Read More →
The ONE Transit Board wearing newly branded hats.
Managementby StaffFebruary 12, 2026

Central Oklahoma RTA Approves New Name, Branding

The brand strategy was developed based on input from RTA board members, staff, and stakeholders, along with secondary research conducted over a months-long process.

Read More →
Fans riding VTA for Super Bowl LX.
Managementby StaffFebruary 10, 2026

VTA Delivers Record Super Bowl LX Ridership

In close coordination with regional partners including Caltrain and BART, the agency ensured convenient interagency connections and seamless transfers for game-day passengers.

Read More →
Ad Loading...
A BART railcar
ManagementFebruary 9, 2026

BART Details Contingency Plans Without Funding

Because rail has high fixed costs and low marginal savings, it is impossible to close the projected FY27 $376M deficit with service cuts and fare increases alone, said agency officials.

Read More →
A picture of C-TRAN's electric bus.
Managementby StaffFebruary 6, 2026

C-TRAN Sees Fourth Consecutive Year of Ridership Growth

The total ridership includes all fixed-route bus service, C-VAN paratransit service, The Current, Vanpool, and special event service. Almost all individual routes saw year-over-year increases from 2024 to 2025.

Read More →
A woman pushes a man in a wheelchair on a rail platform.
Managementby Elora HaynesFebruary 5, 2026

Free Rides, Civil Rights, and the Legacy of Rosa Parks in 2026

Transit agencies across the U.S. commemorated Transit Equity Day with zero fares and a renewed focus on access and equity.

Read More →
Ad Loading...
Rendering of Sound Transit's Renton Transit Center
Busby StaffFebruary 5, 2026

Seattle’s Sound Transit Breaks Ground on New Transit Center

The Renton Transit Center project will relocate and rebuild the Renton Transit Center to better serve the regional Stride S1 line, local King County Metro services, and the future RapidRide I Line.

Read More →