SAN FRANCISCO — Ars Technica reports that Uber has forged a partnership with an expanding townhome and apartment complex adjacent to San Francisco State University, which gives new residents who don't have cars a monthly $100 stipend as a way to encourage “car-free living.”

Residents must use at least $30 of the subsidy toward Uber rides, and they’ll pay a flat fee of $5 to travel from the residence to the nearby BART and MUNI stops. The remaining $70 will be auto-loaded to a Clipper Card, which can be used on nearly all of the Bay Area’s transit systems. The subsidy will last for the duration of the lease, up to two years.

The idea is to get higher-income people, who otherwise would own cars, to use public transit more. US Census records show that the average household income in this zip code is over $90,000 per year. For the full story, click here.