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Newsby StaffSeptember 28, 2012

N.Y. MTA revises advertising standards

The modification was prompted by a recent federal court decision that determined that MTA's "no demeaning standard" — a standard that had prohibited ads containing "images or information that demean an individual or group of individuals on account of race, color, religion, national origin, ancestry, gender, age, disability or sexual orientation" — was unconstitutional.

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Newsby StaffSeptember 13, 2012

Nonprofit protests Calif. transit’s ad ban

AIDS Walk Los Angeles is protesting Big Blue Bus’s refusal to accept paid notices promoting the organization's fundraiser. The Santa Monica city attorney's office ordered the agency to stop accepting the ads because they violated its policy banning non-commercial advertising.

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Newsby StaffAugust 31, 2012

UT Survey: Advertising on buses a mixed bag

Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.

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Newsby StaffJuly 26, 2012

Dunkin' Donuts sprays coffee smell in buses to boost sales

The company, which ran the testing for several months before it ended in April, reported that their coffee sales went up by 29% during the campaign in Seoul, South Korea.

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Newsby StaffJuly 19, 2012

Prevost featured in Canadian ad campaign

The ads illustrate how Prevost has been an integral part of that impact, by supplying coaches to the Oil Sands in Northern Alberta, in turn promoting motorcoach travel throughout the country.

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Newsby StaffJuly 19, 2012

N.Y. MTA allowing ads on MetroCards

To make the program more attractive, the MTA is opening up space on the fronts of the iconic cards for the first time, and is reducing advertising rates.

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Newsby StaffJune 5, 2012

Megabus airs first TV commercial

The 30-second spot airs in conjunction with copany's expansion into Texas and the Southwest, where service begins June 19.

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Newsby StaffJune 4, 2012

Straphanger system allows access to NFC-based ads

Rail passengers can simply touch their compatible phone to the strap cover and get immediate access to the content being delivered by the Near Field Communication system.

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Newsby StaffMay 11, 2012

APTA ad campaign wins international media award

The “Hermes Awards” program is an annual, international competition recognizing outstanding creativity in the concept, writing, and design of traditional and emerging media.

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Newsby StaffApril 19, 2012

Pittsburgh transit agency approves alcohol ads

The policy follows a five-year court battle over whether the authority could refuse to post ads on buses informing felons of their right to vote, which the federal appeals court ruled it could not.

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