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Offering includes a sponsorship program, which will provide partners with marketing rights and benefits, such as signage and advertising in commuter rail stations, railcars and ferry facilities; corporate presence on commuter rail system maps and schedules; control of a Wi-Fi landing page; links on the MBTA website; and intellectual property rights.
Read More →Will use the existing annunciation system on buses to broadcast 10- to 15-second messages. The program is managed by transit media firm Commuter Advertising, which enables time and location-based commercials triggered by GPS systems. HART is one of 10 transit agencies in the U.S. to use the technology.
Read More →Granted a new five-year contract to Titan for the exclusive right to sell advertising across Seattle-based King County Metro's system. The contract includes a two-year extension.
Read More →An energy company replaced advertising boards in bus shelters with light therapy lamps that provide light in an area that only gets about four hours of daylight in the winter, helping riders fight off fatigue and depression.
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Within the past year, several U.S. transit agencies have revamped their advertising policies in an attempt to generate more non-farebox revenue.
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In a time of dwindling government funding, selling ads is an important revenue generator for transit authorities. But the advertising can be more than simply placing a car card on a bus or putting up a poster at a station — creativity can produce an “experience” for customers.
Read More →The modification was prompted by a recent federal court decision that determined that MTA's "no demeaning standard" — a standard that had prohibited ads containing "images or information that demean an individual or group of individuals on account of race, color, religion, national origin, ancestry, gender, age, disability or sexual orientation" — was unconstitutional.
Read More →AIDS Walk Los Angeles is protesting Big Blue Bus’s refusal to accept paid notices promoting the organization's fundraiser. The Santa Monica city attorney's office ordered the agency to stop accepting the ads because they violated its policy banning non-commercial advertising.
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Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.
Read More →To make the program more attractive, the MTA is opening up space on the fronts of the iconic cards for the first time, and is reducing advertising rates.
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