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The expanded analysis revealed that motorcoach travel generated a total economic impact of $158 billion in 2024, supporting over 890,000 full- and part-time jobs across the U.S. economy and yielding $27.7 billion in taxes for federal, state, and local governments.
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Prepared by Tourism Economics, the study highlights the industry’s outsized impact from organized charter, tour, and sightseeing trips — excluding commuter and intercity bus service — and its critical role in the nation’s travel and tourism sector.
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The new report reveals motorcoach group travel generated nearly $90 billion in economic activity and supported more than half a million U.S. jobs in 2024.
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American Bus Association (ABA) President/CEO Fred Ferguson said the motorcoach industry’s recovery in 2024 is now slowing due to higher supply chain costs, policy uncertainty, and declining buyer confidence linked to significant trade policy changes.
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Conducted by Tourism Economics, the census offers a data-rich look at the motorcoach industry’s scale, structure, and service reach.
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Commissioned by the ABAF and developed in partnership with Oxford Economics, the report presents a comprehensive, data-driven look at the sustainability performance of motorcoach operators and manufacturers and their role in advancing clean, efficient transportation.
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The American Bus Association Foundation report is produced each quarter with data collected from surveys of the major motorcoach manufacturers that sell vehicles in the U.S. and Canada.
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Still in the first year on the job, Fred Ferguson, President/CEO of the American Bus Association, just recently helmed his first Marketplace, which was coincidentally held the day the new Administration announced its plans to implement tariffs on countries including Canada and Mexico.
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The information was released via the most recent installment of Motorcoach Builders Survey, which is produced by the American Bus Association’s research arm, the American Bus Association Foundation
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According to the ABA, the imposition of tariffs on motorcoaches and their components would have significant negative consequences for the U.S. economy and the millions of Americans who depend on motorcoach travel for essential transportation services across the country.
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