TARC’s new integrated mobility platform enables customers to seamlessly plan trips across multiple modes of travel including TARC, Uber, Lyft, Bird Scooters and LouVelo Bike Share.
TARC
2 min to read
TARC’s new integrated mobility platform enables customers to seamlessly plan trips across multiple modes of travel including TARC, Uber, Lyft, Bird Scooters and LouVelo Bike Share.
TARC
The Transit Authority of River City (TARC) is now offering Mobility as a Service (MaaS) with the official launch of their new mobility app (available now in the app store) and dynamic trip planner on their newly redesigned website ( ridetarc.org ).
TARC’s new integrated mobility platform enables customers to seamlessly plan trips across multiple modes of travel including TARC, Uber, Lyft, Bird Scooters and LouVelo Bike Share. Rather than having to locate, and book each mode of individual travel separately, MaaS platforms let customers plan and book their trip from A to B (door-to-door), all in one place.
“This app positions TARC as a leader in MaaS, enabling our transformation from a public transit agency to an integrated mobility solutions provider,” said Ferdinand L. Risco Jr., TARC executive director, “This is a streaming service data platform. In addition to the various mobility modes available to choose from, the app will also stream activities, entertainment, landmarks and parking availability in the Greater Louisville region, all in real-time.”
“A major distinguishing factor of ZED’s MaaS platform that powers the TARC app is that this is the first of its kind to provide analytics and real-time data on system usage, origins and detinations of trips per mode of travel, transportation cost savings to riders from app usage and more,” said Sumithra Jagannath, ZED Digital president.
The next phase of the platform, coming later this year, will include real-time parking availability and an added integrated payment solution allowing customers to pay for their full trip, across all platforms from within the TARC app.
Traditionally, bus lane enforcement has relied on manual processes carried out by transit police or parking enforcement officers. While it may be effective in certain municipalities, this approach is resource-intensive and very difficult to sustain.
A phased approach to technology, in-house capabilities, and workforce investment is helping transportation leaders break the reactive cycle and build more resilient, revenue-focused operations.
The landmark event empowers riders across six agencies in the Puget Sound region to tap-and-ride transit using a contactless credit or debit card or a mobile wallet.
Now in its latest edition, the awards recognize forward-thinking solutions that improve safety, operational efficiency, sustainability, rider experience, and overall system performance.
Menard discusses how data-driven signal prioritization is improving efficiency, reliability, and ridership, while offering insight into the innovations driving the next generation of smart mobility. Together, they explore how technology and collaboration are paving the way for a more connected, sustainable future in transit.
The pilot program showcases two companies’ technology at eight bus stops. The companies submitted their ideas through the Transit Tech Lab, which is backed by the Partnership Fund for New York City and provides an accelerated pathway for early to growth-stage companies to solve public transportation challenges for the largest transit agencies in North America.
To accomplish this work, the MBTA announced that four phases of temporary evening service changes will begin on February 28 and continue through April.
