The Transit Authority of River City (TARC) is now offering Mobility as a Service (MaaS) with the official launch of their new mobility app (available now in the app store) and dynamic trip planner on their newly redesigned website ( ridetarc.org ).

TARC’s new integrated mobility platform enables customers to seamlessly plan trips across multiple modes of travel including TARC, Uber, Lyft, Bird Scooters and LouVelo Bike Share. Rather than having to locate, and book each mode of individual travel separately, MaaS platforms let customers plan and book their trip from A to B (door-to-door), all in one place.

“This app positions TARC as a leader in MaaS, enabling our transformation from a public transit agency to an integrated mobility solutions provider,” said Ferdinand L. Risco Jr., TARC executive director, “This is a streaming service data platform. In addition to the various mobility modes available to choose from, the app will also stream activities, entertainment, landmarks and parking availability in the Greater Louisville region, all in real-time.”

“A major distinguishing factor of ZED’s MaaS platform that powers the TARC app is that this is the first of its kind to provide analytics and real-time data on system usage, origins and detinations of trips per mode of travel, transportation cost savings to riders from app usage and more,” said Sumithra Jagannath, ZED Digital president.

The next phase of the platform, coming later this year, will include real-time parking availability and an added integrated payment solution allowing customers to pay for their full trip, across all platforms from within the TARC app.