Technology

Laketran joins 12 transit systems to launch 'EZfare' mobile payment

Posted on October 10, 2019

EZfare will enable NEORide and its member agencies to accomplish one of their primary goals, which is to develop regional transportation networks.
Laketran
EZfare will enable NEORide and its member agencies to accomplish one of their primary goals, which is to develop regional transportation networks.Laketran

NEORide, a council of governments comprised of 13 transit systems dedicated to the development and promotion of regional public transportation services, and Masabi launched EZfare, a cashless, multi-app, fare payment solution that will make riding public transit across agencies and states easier and more convenient.

This month will see 12 transit systems — Laketran, MCPT, METRO RTA, PARTA, Sandusky Transit, SARTA, TARTA, WRTA, BCRTA, SORTA, TANK, and the Cincinnati Bell Connector — launch EZfare with Lancaster-Fairfield Transit set to launch in January 2020.

Once downloaded, transit riders can use the app to pay fares or purchase tickets for any of the participating transit systems.

EZfare tickets are also available within the Transit real-time journey planning app. Transit’s integration of the EZfare platform via Masabi’s Justride SDK enables transit ticketing from within Transit’s existing application, reducing both time and cost for agencies wanting to offer a seamless experience to their passengers, and powering an increase in public transit ridership through improved access and discoverability of services.

All participating transit agencies are members of NEORide, a council of governments comprised of 13 transit systems dedicated to the development and promotion of regional public transportation services.

EZfare will enable NEORide and its member agencies to accomplish one of their primary goals: developing regional transportation networks that make it easy for people to use public transit to travel from county to county and community to community for any reason at any time.

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