N.Y.’s NICE Expands Mobile Ticketing With Transit App
N.Y.’s NICE Expands Mobile Ticketing With Transit App

Long Island, New York’s Nassau Inter-County Express (NICE) has expanded its mobile ticketing with the launch of the Transit app’s fare payment option. 

Riders can now purchase tickets using the Transit app, which combines fare payment with trip planning, real-time tracking, crowding information, and multimodal connections. Over 40,000 NICE Bus riders already use Transit monthly to plan and track trips. When boarding, riders simply display the activated pass to their driver for visual validation.

The new integration was made in partnership with platform provider Masabi, which delivered the NICE GoMobile payment app in 2014. Transit has used Masabi's Justride SDK to facilitate the integration, which rounds out a host of convenient fare payment options, including NICE GoMobile, MTA MetroCard, and cash.

In addition to simplifying travel, mobile ticketing is another way NICE Bus is keeping riders and operators safe during the pandemic. Touch-free payment with visual validation limits contact between drivers and riders while boarding, making it easy for riders to practice social distancing whenever possible.

Tickets purchased in the Transit app are valid only for NICE Bus and cannot be used for travel on MTA, Long Beach or Suffolk County Transit. NICE GoMobile and Transit are available as free downloads on iPhone and Android devices.