Actionfigure's proprietary AI algorithms provide transportation recommendations to users of...

Actionfigure's proprietary AI algorithms provide transportation recommendations to users of Actionfigure Insights and Actionfigure Mobile.

Photo: Actionfigure

TransitScreen has announced it is rebranding as Actionfigure, according to the company's press release. 

“By combining movement (‘action’) and data (‘figure’), our new brand Actionfigure conveys how we are the most robust solution for informed urban travel using real-time data,” said Matt Caywood, co-founder and CEO, Actionfigure. “As more people return to their pre-pandemic activities like going out to eat, concerts, shopping, attending class, and commuting to work, they need what we call ‘Motional Intelligence’ -- full awareness of all their transportation options, from subways, to buses, to scooters or shared ride services, and the ability to take action to save time and money.” 

Actionfigure has also renamed its three core products, all of which help employers and owners and operators of commercial real estate including office, multifamily apartments, hotels, entertainment venues, and campuses to help people travel to, from, and around the location.


  • Actionfigure Mobile: Simultaneous with the rebrand, the company released an upgrade to the app featuring trip planning for public transportation and micromobility, iPhone calendar integration, side-by-side ridesharing cost comparisons, and battery charge levels for electric bikes and scooters where available. Actionfigure Mobile replaces the original CityMotion mobile app.
  • Actionfigure Screen: This software offers live real-time information about all transportation choices with media and messaging and white labeling capabilities.  
  • Actionfigure Insights: This software generates custom door-to-door commute plans and lets employees find and select a commute plan based on personal preferences, transportation availability, and fares for public and private commuting options. This was originally released in 2020 as CommuteWise. 

“Our communities offer comfortable lifestyles, inviting environments, and amenities that apartment residents desire, and Actionfigure is a key component,” said Karen Hollinger, SVP, Strategic Initiatives at Avalon Bay. “Actionfigure Screen and Actionfigure Mobile which are filled with real-time information about multiple modes of transportation, make the cities where our communities are located approachable and easily accessible, which is critical post-pandemic.”