Related: EMBARK Reveals Name and Branding for Upcoming Bus Rapid Transit System
TransitScreen Rebrands as Actionfigure
Actionfigure said it is bringing its software solutions together under a single identity as it continues to meet customers’ transportation and commute management needs.

Actionfigure's proprietary AI algorithms provide transportation recommendations to users of Actionfigure Insights and Actionfigure Mobile.
Photo: Actionfigure
TransitScreen has announced it is rebranding as Actionfigure, according to the company's press release.
“By combining movement (‘action’) and data (‘figure’), our new brand Actionfigure conveys how we are the most robust solution for informed urban travel using real-time data,” said Matt Caywood, co-founder and CEO, Actionfigure. “As more people return to their pre-pandemic activities like going out to eat, concerts, shopping, attending class, and commuting to work, they need what we call ‘Motional Intelligence’ -- full awareness of all their transportation options, from subways, to buses, to scooters or shared ride services, and the ability to take action to save time and money.”
Actionfigure has also renamed its three core products, all of which help employers and owners and operators of commercial real estate including office, multifamily apartments, hotels, entertainment venues, and campuses to help people travel to, from, and around the location.
Actionfigure Mobile: Simultaneous with the rebrand, the company released an upgrade to the app featuring trip planning for public transportation and micromobility, iPhone calendar integration, side-by-side ridesharing cost comparisons, and battery charge levels for electric bikes and scooters where available. Actionfigure Mobile replaces the original CityMotion mobile app.
Actionfigure Screen: This software offers live real-time information about all transportation choices with media and messaging and white labeling capabilities.
Actionfigure Insights: This software generates custom door-to-door commute plans and lets employees find and select a commute plan based on personal preferences, transportation availability, and fares for public and private commuting options. This was originally released in 2020 as CommuteWise.
“Our communities offer comfortable lifestyles, inviting environments, and amenities that apartment residents desire, and Actionfigure is a key component,” said Karen Hollinger, SVP, Strategic Initiatives at Avalon Bay. “Actionfigure Screen and Actionfigure Mobile which are filled with real-time information about multiple modes of transportation, make the cities where our communities are located approachable and easily accessible, which is critical post-pandemic.”
More Management

APTA Honors 2026 Award Winners, Hall of Fame Inductees at TRANSform & EXPO
Innovations in autonomous and zero-emission transportation, standout transit systems, and industry leadership took center stage among this year's honorees.
Read More →
7 Ways to Build a Better Transit Internship Program
Lessons from DRPA/PATCO’s approach to creating a meaningful internship experience—and developing the next generation of transportation professionals.
Read More →
Scenes from APTA TRANSform & EXPO 2026
Transit leaders, manufacturers, and industry professionals gathered in Chicago to explore new technologies, share ideas, and discuss the future of public transportation.
Read More →Building Stronger Leaders, More Resilient Transit Teams
Dr. Carol Parker Walsh discusses leadership development, employee retention, workplace culture, and preparing transit’s workforce for AI and automation.
Read More →
APTA 2026 TRANSform & EXPO Kicks Off in Chicago
After 45 years, APTA returns to Chicago with a focus on next-generation fleets, AI, connected transit networks, and the funding strategies shaping public transportation’s future.
Read More →
New York MTA Warns Federal Tariffs Could Add $1 Billion to Rolling Stock Costs
The agency said tariffs on specialized imported components could reduce the purchasing power of its $23 billion investment in new subway cars, railcars, and buses.
Read More →
From the Show Floor: What Happened at APTA TRANSform & EXPO 2026
See the latest product launches, partnerships, technology updates, and transit industry announcements from APTA TRANSform & EXPO in Chicago.
Read More →
How Valley Metro Is Balancing Transit Growth With the Rider Experience
The APTA award-winning agency is pairing rapid system expansion with investments in workforce, safety, technology, and the fundamentals of transit service.
Read More →
Bus Tech Talk: Keeping Transit Technicians Ahead of the Technology Curve
In this episode of Bus Tech Talk, Complete Coach Works’ Business Development Manager Mark Hollenbeck and METRO’s Executive Editor Alex Roman sit down with Obed Mejia, Senior Technical Trainer for Bus Maintenance, at LA Metro to discuss how rapidly evolving bus technology is changing the maintenance shop — and the skills technicians need to keep pace.
Read More →
Michael Schneider Joins Paslay Group to Expand Transportation Practice
The longtime transportation executive will help Paslay Group grow its advisory and program management work across transit, highway, and other infrastructure sectors.
Read More →