IBM Touts Transit Cybersecurity During NFL Spot

In case you missed it, IBM ran a commercial highlighting the importance of cybersecurity in transit during the National Football League’s Championship weekend.

The commercial highlights how IBM is protecting enterprises everywhere, from major transit systems to international energy companies, “because the evolving threat landscape shouldn't take your focus away from your evolving business.”

Here’s the spot.

For more on METRO’s coverage on the topic, check out a great piece written by Scott Belcher, Terri Belcher, and Brandon Thomas on What Transit Agencies Need to Know About Cyber Risk, here.

Also on the topic, Jim Haring discusses Transit Agency Priorities for Cybersecurity, here, and Scott Belcher and James Grimes talk How Vendors Can Help Transit Improve Cybersecurity, here.

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