The American Bus Association (ABA) reported a 10% increase in new motorcoach sales over the prior year’s quarter, according to its American Bus Association Foundation (ABAF) Motorcoach Builders Survey. 

The report is produced each quarter with data collected from surveys of the major motorcoach manufacturers that sell vehicles in the U.S. and Canada. 

"A 10% year-over-year increase in new motorcoach sales is a clear sign that our industry is regaining strength and confidence,” said ABA President/CEO Fred Ferguson. “Operators are reinvesting in their fleets to meet rising demand for group travel. But that momentum is at risk." 

Ferguson also expressed concerns about proposed tariffs on imported motorcoaches and essential materials, highlighting the potential impact on costs and future investments. 

A Closer Look at the Numbers

In Q1, the participating manufacturers sold 393 new and 64 pre-owned coaches, for 457 motorcoaches, compared to 425 in the first quarter of 2024. 

Sales of new motorcoaches increased 9.5 % compared to the same quarter in 2024, with the sale of pre-owned motorcoaches 3% lower, according to the ABAF’s report.

According to the data, Q1 2025 showed a 27.7% decrease compared to the same quarter in 2019. 

While Q4 2024 showed a stronger recovery, with a smaller percentage decrease from the 2019 baseline, Q1 2025 demonstrates a step back, ABAF officials pointed out. However, comparing the performance to the same quarter last year, Q1 2024 total sales were 32.8% lower than the same quarter in 2019, indicating an improvement of 5.1 percentage points when comparing the same quarters across the two years.

Sales to private and public entities increased in the first quarter compared to the same quarter in 2024, increasing by 6.3% and 54.2%, respectively.