METRO Magazine Logo
MenuMENU
SearchSEARCH

RIPTA Launches Year-Long 'Drive Less RI' Challenge to Boost Transit Ridership

Powered by the new Drive Less RI app, the challenge encourages Rhode Islanders to walk, bike, carpool, vanpool, or take transit, and get rewarded for trips logged in the app.

October 7, 2025
RIPTA Launches Year-Long 'Drive Less RI' Challenge to Boost Transit Ridership

As part of a year-long campaign, Drive Less RI will offer weekly and quarterly prize giveaways to users who log their green trips in the app. 

Photo: RIPTA

2 min to read


Rhode Islanders can now participate in the Drive Less RI Challenge, a year-long initiative aimed at increasing bus ridership by encouraging residents to switch from single-occupancy car trips to more sustainable forms of travel. 

Powered by the new Drive Less RI app, the challenge encourages Rhode Islanders to walk, bike, carpool, vanpool, or take transit, and get rewarded for trips logged in the app.

Ad Loading...

Drive Less RI

Drive Less RI is a trip-planning and logging app that allows users to earn rewards by recording their use of public transportation, carpooling, vanpooling, walking, and biking. The app is available for iOS and Android devices, as well as desktop users.

As part of a year-long campaign, Drive Less RI will offer weekly and quarterly prize giveaways to users who log their green trips in the app. By walking, biking, carpooling, vanpooling, or taking transit, users are automatically entered to win prizes ranging from gift cards redeemable at local retailers to larger quarterly giveaways designed to keep Rhode Islanders motivated throughout the year.

Participants do not have to give up driving altogether to join the challenge and make a difference. Swapping out a single-occupancy vehicle trip each week in favor of a greener mode of transit can reduce traffic congestion and lower carbon emissions — all while giving participants the chance to win weekly giveaways when they log their trips in the app, according to the agency.

The free Drive Less RI app makes it easy for users to track their trips, match with carpools, and view their environmental and financial impact, including the number of gallons of gas saved, CO₂ reduced, and money saved.

Helping New Riders

To help new riders, the Rhode Island Public Transit Authority (RIPTA)’s Bus Buddy program is available as well. 

Ad Loading...

Bus Buddies are friendly RIPTA staff members who meet riders at their local bus stop and ride along with them, offering step-by-step guidance — from planning a trip and paying the fare to navigating transfers and knowing when to exit the bus. This free program makes it easier than ever for Rhode Islanders to start riding the bus with confidence and log their trips in the Drive Less RI app.

The Drive Less RI Challenge will continue through September 30, 2026, with ongoing events, social media engagement, and special promotions.

This challenge is funded by an allocation from RI’s proceeds from the Regional Greenhouse Gas Initiative program and distributed by the Executive Climate Change Coordinating Council pursuant to its FY2025 Spending Plan.

More New Mobility

Luminator Charts a New Digital Path
Technologyby Alex RomanSeptember 14, 2026

From Hardware to Digital Partner: Luminator Charts Its Next Chapter

CEO Magnus Friberg discusses Luminator’s shift toward becoming a digital partner, the growing importance of software and interoperability, and how AI can help agencies improve operations and passenger experience.

Read More →
Rendering of an Alstom train in a VIA Rail Station
Technologyby Alex RomanSeptember 10, 2026

Biz Briefs: Alstom Lands Canadian Contract, LYT to Supply California TSP, and More

In METRO's latest installment, we take a look at recent news from Complete Coach Works, Beep, FlixBus, and more partnerships making headlines across the transportation sector.

Read More →
A CharterUP branded Holon AV.
Technologyby Alex RomanAugust 28, 2026

CharterUP’s Armir Harris on Technology, AI, and the Future of Group Mobility

In a recent episode of METROspectives, CharterUP Founder/CEO Armir Harris discussed the company’s evolution from an online charter bus marketplace into a technology platform supporting public- and private-sector mobility and much more.

Read More →
Ad Loading...
The Future Hits the Road
Technologyby Alex RomanAugust 17, 2026

Jacksonville’s NAVI Project Charts a New Course for Autonomous Public Transportation

Through its NAVI program, JTA is showing how autonomous vehicles, intelligent infrastructure, and coordinated operations can work together to deliver everyday public transportation.

Read More →
Luminator software product example
Technologyby Staff and News ReportsAugust 14, 2026

Biz Briefs: Luminator Marks Milestone and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
An LA Metro bus and railcar.
New Mobilityby Alex RomanAugust 7, 2026

New Tricks for Old Bureaucracies: Joshua Schank on Making Transit Innovation Stick

Former LA Metro Chief Innovation Officer Joshua Schank discusses why good ideas aren't enough, how transit agencies can overcome resistance to change, and why today's challenges demand more innovation.

Read More →
Ad Loading...
Innovative Solutions Awards: DART, Kuba Pay Launch Next-Gen Fare Payment
Technologyby Alex RomanAugust 5, 2026

How DART's GoPass Is Redefining Regional Mobility

Serving 14 transit agencies, GoPass simplifies multimodal travel by allowing riders to plan, pay for, and manage an entire trip through one app.

Read More →
An OCTA ZEB.
Technologyby Alex RomanJuly 31, 2026

Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
A CharterUP branded Holon AV.
New Mobilityby Alex RomanJuly 31, 2026

CharterUP Expands Into New Mobility and Autonomous Transportation

Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.

Read More →
Ad Loading...
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →