METRO Magazine Logo
MenuMENU
SearchSEARCH

RIPTA Launches Year-Long 'Drive Less RI' Challenge to Boost Transit Ridership

Powered by the new Drive Less RI app, the challenge encourages Rhode Islanders to walk, bike, carpool, vanpool, or take transit, and get rewarded for trips logged in the app.

October 7, 2025
RIPTA Launches Year-Long 'Drive Less RI' Challenge to Boost Transit Ridership

As part of a year-long campaign, Drive Less RI will offer weekly and quarterly prize giveaways to users who log their green trips in the app. 

Photo: RIPTA

2 min to read


Rhode Islanders can now participate in the Drive Less RI Challenge, a year-long initiative aimed at increasing bus ridership by encouraging residents to switch from single-occupancy car trips to more sustainable forms of travel. 

Powered by the new Drive Less RI app, the challenge encourages Rhode Islanders to walk, bike, carpool, vanpool, or take transit, and get rewarded for trips logged in the app.

Ad Loading...

Drive Less RI

Drive Less RI is a trip-planning and logging app that allows users to earn rewards by recording their use of public transportation, carpooling, vanpooling, walking, and biking. The app is available for iOS and Android devices, as well as desktop users.

As part of a year-long campaign, Drive Less RI will offer weekly and quarterly prize giveaways to users who log their green trips in the app. By walking, biking, carpooling, vanpooling, or taking transit, users are automatically entered to win prizes ranging from gift cards redeemable at local retailers to larger quarterly giveaways designed to keep Rhode Islanders motivated throughout the year.

Participants do not have to give up driving altogether to join the challenge and make a difference. Swapping out a single-occupancy vehicle trip each week in favor of a greener mode of transit can reduce traffic congestion and lower carbon emissions — all while giving participants the chance to win weekly giveaways when they log their trips in the app, according to the agency.

The free Drive Less RI app makes it easy for users to track their trips, match with carpools, and view their environmental and financial impact, including the number of gallons of gas saved, CO₂ reduced, and money saved.

Helping New Riders

To help new riders, the Rhode Island Public Transit Authority (RIPTA)’s Bus Buddy program is available as well. 

Ad Loading...

Bus Buddies are friendly RIPTA staff members who meet riders at their local bus stop and ride along with them, offering step-by-step guidance — from planning a trip and paying the fare to navigating transfers and knowing when to exit the bus. This free program makes it easier than ever for Rhode Islanders to start riding the bus with confidence and log their trips in the Drive Less RI app.

The Drive Less RI Challenge will continue through September 30, 2026, with ongoing events, social media engagement, and special promotions.

This challenge is funded by an allocation from RI’s proceeds from the Regional Greenhouse Gas Initiative program and distributed by the Executive Climate Change Coordinating Council pursuant to its FY2025 Spending Plan.

More New Mobility

A Nova LFSe+ electric bus for STM
Technologyby Staff and News ReportsJune 18, 2026

Biz Briefs: Montréal Debuts Nova Electric Buses and More

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
A Merchants Fleet driver putting gas in a vehicle with text reading "6 Transit Management Lessons For Colleges and Universities."
New MobilityJune 15, 2026

6 Transit Management Lessons for Colleges and Universities Facing Seasonal Demand Swings

College transportation demand swings wildly throughout the year. Fleet strategies are starting to catch up.

Read More →
Driving Change Through Technology
Technologyby Alex RomanJune 12, 2026

METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility

From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.

Read More →
Ad Loading...
New MobilityJune 5, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →
frontrunner bus image
SponsoredJune 1, 2026

Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare

As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.

Read More →
METROspectives episode with Joshua Schank
Technologyby Alex RomanMay 29, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, the co-author of New Tricks for Old Bureaucracies, discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →
Ad Loading...
Biz Briefs for May 29, 2026

Biz Briefs: Foothill Gold Line Award, Matawan Contract, and More

From strategic partnerships to acquisitions and service expansions, the industry continues to evolve at a rapid pace. Find out all the latest here.

Read More →
An EMBARK bus going down the street.
Managementby Alex RomanMay 28, 2026

Inside Look: EMBARK Expands Fare-Free Transit Program Through New Public-Private Partnership

The OKC transit agency says sponsorship helps subsidize the Third Friday Free initiative while reducing barriers for first-time riders and boosting ridership across buses, streetcars, and river cruises.

Read More →
thumbnail for 2026 METRO Buyer’s Guide & Directory
SponsoredMay 27, 2026

2026 METRO Buyer’s Guide & Directory

Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.

Read More →
Ad Loading...
A Heliox charger on KC Metro property

King County Test Heliox Chargers, Keolis Lands California Contract Top Biz Briefs

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →