As the American Bus Association (ABA) marks 100 years of serving the motorcoach industry, ABC Companies is joining as a centennial sponsor and exhibitor at ABA Marketplace 2026 in Reno, Nevada, from January 10 to 13. 

ABC will showcase its full range of fleet solutions at Booth 301, featuring a fully equipped 2026 Van Hool CX45 and an interactive virtual showroom that highlights the company’s latest products, services, and innovations.

Innovation on Display

The centerpiece of the booth will be the 2026 Van Hool CX45, designed to deliver the next level of comfort, safety, and fleet performance. 

Attendees will experience updates that enhance both the driver and passenger experience, including: 

• 360-degree camera system for improved visibility. 

• Tire pressure monitoring system (TPMS) for real-time safety insights. 

• Tail swing detection for collision prevention. 

• Be-Ge ergonomic driver seat for all-day comfort. 

• LHP telematics for enhanced fleet visibility and data-driven maintenance. 

Each feature reflects ABC’s commitment to helping operators maximize uptime, improve fleet efficiency, reduce costs, and elevate the passenger experience.

ABC’s Virtual Showroom 

Visitors can explore ABC’s virtual showroom, an interactive touchscreen experience that showcases the company’s complete lineup of vehicles, parts, service, and technology solutions. 

The platform highlights how ABC supports fleets through the full lifecycle of vehicle ownership. 

In recognition of Reno’s iconic retro charm, ABC is adding a nostalgic twist to its booth experience. 

Attendees can meet with the ABC team, snap photos, and enjoy signature cocktails, including the Centennial Sour and Dirty Shirley, celebrating ABA’s 100-year milestone. 

“ABA Marketplace is where our industry connects, collaborates, and recharges for the year ahead,” said Roman Cornell, CEO of ABC Companies. “We’re honored to celebrate ABA’s 100-year milestone and share the innovations that continue to move our customers and our industry forward.”