METRO Magazine Logo
MenuMENU
SearchSEARCH

Motorcoach operator launches nonprofit to help underprivileged students

Thrasher Brothers Trailways in Birmingham, Ala., spearheads the formation of the Educational Foundation Trust.

by Joan Shim
February 15, 2007
2 min to read


Jim Thrasher, owner of Thrasher Brothers Trailways in Birmingham, Ala., saw that the same schools were always hiring his motorcoaches for field trips, and he wondered about the other schools. He learned that it was the parents who paid for the trips, not the schools, and some parents couldn’t afford to send their children.

“That’s when I came up with the idea of forming Educational Foundation Trust (EFT) Inc.,” Thrasher said.

Ad Loading...

EFT, which includes educators and members of the Alabama Motorcoach Association, aims to provide free field trips to at-risk Alabama schools. At-risk status is determined by students’ standardized test performance and the percent of students using the state’s free lunch program.

The group is moving fast to apply for federal, state and corporate funding to cover the cost of transportation, lunches and admissions fees.

“We’re going to corporations like Coca-Cola — large corporations — because the cause is education for disadvantaged children,” Thrasher said.

The nonprofit conducted its first official field trip on Jan. 25 with the fourth-grade students from Whatley School.

“We took them to Dexter Avenue King Memorial Baptist Church in Montgomery, the capitol and the governor’s mansion, and we had a free lunch in the park,” Thrasher said.

Ad Loading...

“It was incredible to think that some of those kids had never been out of Jefferson County,” Thrasher added.

EFT’s goal this year is to take 8,500 students from Jefferson County and Alabama’s Black Belt region on similar trips to historical and cultural sites. Thrasher Brothers, which has been giving educational tours in Alabama for 30 years, will take the lead in organizing the trips.

Thrasher also wants to take high school juniors and seniors on trips to car manufacturing plants in Alabama to expose them to higher-paying job opportunities.

“Our main focus is to get the disadvantaged kids an education equal to the other kids in the city that can go to Montgomery or Washington (D.C.). They hear about it, but they never get to go,” said Thrasher.

Topics:Management
Subscribe to Our Newsletter

More Management

A recent generation New Flyer Electric Bus
Managementby StaffMarch 4, 2026

NFI Group Officially Opens New Flyer All-Canadian Build Facility in Winnipeg

The CAD facility enables NFI to complete full domestic production of heavy-duty transit vehicles, including zero-emission buses, in Winnipeg for the first time in 15 years.

Read More →
Photo of public transportation system with APTA logo.
Managementby StaffMarch 4, 2026

APTA: Surface Transportation Funding Delivers 5:1 Economic Return, Supports 41,400 Jobs per $1B

The findings provide clear evidence that sustained Federal investment in public transit and passenger rail delivers significant returns for workers, communities, taxpayers, and the U.S. economy, APTA officials said.

Read More →
A photo of rail tracks in Ottawa, Canada

Building a National Framework for Transit Safety and Consistency

On a recent episode of METROspectives, METRO Magazine’s Executive Editor Alex Roman sat down with Ana-Maria Tomlinson, Director of Strategic & Cross-Sector Programs at the CSA Group, to explore a bold initiative aimed at addressing those challenges: the development of a National Code for Transit and Passenger Rail Systems in Canada.

Read More →
Ad Loading...
Photo of World Cup soccer ball.
Managementby StaffMarch 3, 2026

FTA Invests $100M to Strengthen Transit for 2026 World Cup

The funding will ensure communities can expand transit options to meet increased demand for services around stadiums.

Read More →
ENC's John Obert
Managementby StaffMarch 3, 2026

ENC Names New VP of Transit Sales

John Obert previously served as regional sales manager for ENC since joining the company in June 2025.

Read More →
Disabled and senior passengers on a transit vehicle.
Managementby StaffMarch 3, 2026

New 2026 Plan Aims to Expand Transportation Access Across Virginia

Over the next four years during the Spanberger Administration, DRPT will use the plan to prioritize funding for human service transportation projects and programs that reduce barriers, expand access, and promote equitable mobility, said department officials.

Read More →
Ad Loading...
A blue and white graphic with text reading "Via Launches Mayors Council to Accelerate Transit Innovation."
Managementby StaffMarch 3, 2026

Via Launches Mayors Council to Accelerate Transit Innovation Nationwide

A new advisory group of current and former city leaders will collaborate on funding strategies, technology deployment, and best practices to modernize U.S. public transit systems.

Read More →
LIT Mentorship Program participants.
Managementby StaffMarch 2, 2026

Latinos In Transit Wraps Inaugural Navigate Mentorship Program,

The LIT Navigate Mentorship Program was launched as a structured, low-cost opportunity for active LIT members, focused on intentional growth, workforce development, mentorship, networking, and education.

Read More →
A WMATA bus at a transit center
Managementby StaffFebruary 27, 2026

WMATA Expands U-Pass Program

Approved as part of WMATA’s Strategic Transformation Plan, the expanded program introduces new pricing and participation options that make it easier for colleges and universities to join and for more students, such as part-time, community college, and graduate students, to benefit from accessible transportation.

Read More →
Ad Loading...
Cover Photo for METRO's People Movement
Managementby Staff and News ReportsFebruary 27, 2026

People Movement: New CEO's in Georgia, California

In this edition, we cover recent appointments and announcements at Savannah's CAT, California's VVTA, STV, and more, showcasing the individuals helping to shape the future of transportation.

Read More →