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Head of Policy & Government Affairs, Drover.Ai
Scott Shepard is a digital mobility expert, entrepreneur, startup advisor and thought leader who understands and is passionate about the intersection of cities, movement and technology.
Many small to mid-sized public transit agencies are sitting on a treasure trove of data from a variety of hardware and software sources. However, most do not have the capabilities to extract value from that data to gain insights into past, present, and future ridership demand and make meaningful projections.
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From the day I was born, my life has been shaped by the automobile. You see, I was born and raised in Los Angeles. Regardless of the tired cliches, it is true, L.A. is a dominant car culture and that translates into music, art, cinema, and even cuisine.
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As we slowly begin to emerge from the pandemic, some very interesting trends are starting to present themselves. Specifically, in the world of mobility and public transport, we’re beginning to witness levels of commercial, recreation, and leisure activities not seen since late 2019/early 2020.
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Public transit has struggled to retain passengers in North America for many years, while in Europe it has proven to be a fundamental public good. This divergence in the role of public shared mobility versus private individualized mobility has reached a tipping point during the COVID pandemic.
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Mobility has been impacted the world over due to the COVID-19 crisis. From public transport to micromobility to individual auto commuting, all modes have seen a dramatic decrease in usage across the urban ecosystem.
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MaaS is a concept that has been around for some time now, however, there is one burning question that remains: What is the value, and for whom?
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The past 16 months have left our heads spinning. From complete lockdown and isolation, to phased reopenings, to two summers now that have encouraged (and promoted) holiday travel to destinations throughout Europe, the mobility landscape we have learned to navigate in and around has been ever changing.
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With everything going on today, public transport has been hit hardest. In fact, many of the major transport authorities around the world have reported up to a 95% reduction in users, which not only shows the magnitude of the problem we face today but puts the future of these businesses and services in uncertainty.
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Given that a high proportion of the start-ups in this sector have a high cash burn rate and are constantly in a VC fund raising mode, it just goes to show that growth (take as an independent KPI success factor) appears to trump all other variables when assessing the health and functionality of a business enterprise.
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We are starting to see a shift within the mobility domain away from the desire for single car ownership. The explanations are many, but in a digitalized, shared, and on-demand society, the requirement of owning your own automobile has diminished in the priorities of one’s lifestyle.
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