A 47-foot-long and 14-foot-wide installation of toy cars, used to illustrate removing 30,000 cars from the road, took five people over 24 hours to finalize.
Forsman & Bodenfors
2 min to read
A 47-foot-long and 14-foot-wide installation of toy cars, used to illustrate removing 30,000 cars from the road, took five people over 24 hours to finalize.
Forsman & Bodenfors
An ad campaign from Swedish public transport company Västtrafik uses toy cars to illustrate the impact of removing 30,000 cars from the road. The toy car installation, which was built to show the insanity of bad traffic — and the impact of people taking the bus instead, coincides with a promotion offering two weeks of free bus transport.
The campaign — featuring what is probably the biggest ever display of toy cars — aims to reduce traffic congestion and carbon emissions, according to the agency. Every day, 200,000 commuters in the west of Sweden travel by car. The target for Västtrafik’s campaign is 30,000 less cars, decreasing the number of daily car commuters in the region by 15%.
If all 30,000 car drivers would instead travel by bus during the two-week trial period, it would erase more than 60 football fields of cars from the region, and save approximately 2,500 tons of CO2.
"We believe that the most effective way to accelerate change is to show the alternative. By letting people who usually drive a car try our buses and trams instead, we hope that many of them will continue to travel with us", said Lars Backström, CEO of Västtrafik.
The 47-foot-long and 14-foot-wide installation took five people over 24 hours to finalize. The toy cars were rented from a warehouse, and delivered back after the film shoot.
The toy cars were rented from a warehouse, and delivered back after the film shoot.
Forsman & Bodenfors
In his first State of CDTA address as CEO, Frank Annicaro highlighted the organization’s continued focus on delivering reliable service, investing in innovation, and strengthening connections across the region.
The special episode features an exclusive interview with Mark Miller, president of Constellation Software Inc. and executive chairman of the Volaris Group, who reflects on the podcast's early vision and the importance of creating a platform where transit leaders can share ideas and learn from one another.
The CAD facility enables NFI to complete full domestic production of heavy-duty transit vehicles, including zero-emission buses, in Winnipeg for the first time in 15 years.
The findings provide clear evidence that sustained Federal investment in public transit and passenger rail delivers significant returns for workers, communities, taxpayers, and the U.S. economy, APTA officials said.
On a recent episode of METROspectives, METRO Magazine’s Executive Editor Alex Roman sat down with Ana-Maria Tomlinson, Director of Strategic & Cross-Sector Programs at the CSA Group, to explore a bold initiative aimed at addressing those challenges: the development of a National Code for Transit and Passenger Rail Systems in Canada.
Over the next four years during the Spanberger Administration, DRPT will use the plan to prioritize funding for human service transportation projects and programs that reduce barriers, expand access, and promote equitable mobility, said department officials.
