Boston universities unveil taxi fare card
A new partnership between CBORD, a provider of campus card and integrated security solutions to colleges and universities, and Creative Mobile Technologies, a supplier of in-taxi media and payment technologies, allows Emerson College and Suffolk University students to pay for taxi rides using campus card funds.
Students at two Boston universities are getting around town easily and securely using their campus ID cards, thanks to a new partnership between CBORD, a provider of campus card and integrated security solutions to colleges and universities, and Creative Mobile Technologies (CMT), a supplier of in-taxi media and payment technologies.
Emerson College and Suffolk University students can now pay for taxi rides using campus card funds, thanks to an integration of CBORD's UGryd commerce platform and CMT's cutting-edge taxi cab payment system.
Emerson and Suffolk students already rely on their campus cards for purchases on campus and off. Emerson College uses CBORD's CS Gold campus card system, while Suffolk University uses CBORD's Odyssey PCS system. Both card systems feature a full integration with CBORD's UGryd commerce platform, extending the campus card's power to local area merchants. Now students simply swipe their cards at CMT's in-taxi payment terminals, available in 1,200 of the city's taxis, to pay for rides and tips using campus card funds.
Student services and security were driving factors for both universities when rolling out the solution. Students enjoy the convenience of paying for a variety of goods and services with their campus cards. Cashless payments also improve security by giving students another easy way to pay for safe transportation to and from their destinations.
"Previously, Emerson offered vouchers through our Public Safety Department to help students pay for taxi rides and bill them to their student accounts," said Thomas Doyle, assistant director, business services, Emerson College. "Paying with the campus card is more convenient for everyone involved, and our students have received it enthusiastically. We have been steadily expanding our off-campus program for some time, and this taxi payment integration is a great addition."
More Bus

Biz Briefs: Montréal Debuts Nova Electric Buses and More
In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.
Read More →
The Hidden Cost of Fuel Data Inaccuracy in Public Transit Fleets
In today's transit environment, accurate fuel and mileage data are critical to reducing costs, minimizing downtime, and improving fleet performance.
Read More →
Virginia's $28.5B Transportation Plan Targets Transit and Rail
Approved by the Commonwealth Transportation Board, the program supports ongoing infrastructure projects while providing new investments in transit, state of good repair and transportation alternatives.
Read More →
Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program
Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.
Read More →
D Line Expansion Fuels Growth Across LA Metro's Rail System
Weekend rail ridership was especially strong, soaring 18% as riders embraced expanded access to jobs, entertainment, dining, and cultural destinations, said the agency. Total system ridership for May, including bus and rail, was 26,966,657.
Read More →
ENC to Deliver Three Clean Diesel Buses to Canada's York Region Transit
Since 2005, City View and ENC have supplied nearly 90 E-Z Rider II buses to YRT.
Read More →
Frontrunner Bus Group Expands with New Massachusetts Headquarters
The significantly larger facility will provide the infrastructure needed to support the company’s growing workforce, advanced technologies, and expanding product line.
Read More →
Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility
In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.
Read More →
Reinventing Fleet Maintenance with Real-time Visibility and AI
Transit leaders need to know what needs fixing, where to look, who is responsible, when work is completed, and what it costs without having to chase information across disconnected systems.
Read More →
SamTrans Sets Priorities for Potential Connect Bay Area Revenue
The board-approved framework allocates future funding to maintaining service, rider improvements, equity initiatives, and infrastructure repairs.
Read More →