Creative Bus Sales rebranded to Model 1 Commercial Vehicles.

The new name and brand identity reflects the evolution beyond bus fleet sales to also include distribution, service, parts, financing, and insurance for a variety of internal combustion, alternative fuel, and electric commercial vehicles.

The New Model 1 Brand

The Model 1 name represents "creativity, continuous improvement, and going first — all qualities that have defined the company for decades," according to a release.

The company’s goal is to use its size, stature, and innovative mindset to help transportation fleet managers drive the transit industry into the future by normalizing alternative fuel fleets and exploring manufacturer collaborations.

“For more than 40 years, we’ve been Creative Bus Sales. The move to Model 1 is a significant decision for us,” said Tony Matijevich, president. “We’ve always had an appetite and ability to pioneer new spaces. Our goal is to lead the industry into what’s next — solving transportation issues with visionary thinking. Moving forward for us means welcoming the future. We’re the same team with a new generation of leaders, and I'm excited to see how the team embodies our company's purpose: to go first.”

Model 1 represents more than 20 top commercial fleet vehicles (bus, van, EV, and other alternative fuel) manufacturers across the country. The new brand identity and name will be rolled out across all of the company’s locations and communication channels in the coming weeks.