DriveCam Inc. changed its company name to Lytx Inc. As a provider of driver safety and compliance solutions, the Lytx brand represents a significant evolution of the DriveCam business and reflects the company’s mission of harnessing the power of data to change human behavior and help companies become even better, according to the company.

The company’s flagship product will now be called DriveCam, powered by Lytx, and it will continue to offer the same driver safety solutions and services. DriveCam, powered by Lytx, identifies and addresses the causes of risky driving behavior by capturing data from multiple technologies and sensors and combining it with the Lytx Engine technology and Lytx Insights program to help the company’s clients be safer on the roads.

"Our new company name reflects the evolution of our business and exemplifies our company vision," said Brandon Nixon, chairman/CEO of Lytx. "We started out as DriveCam, and the name has served us well, but our value has never truly come from devices. It comes from the way we provide our clients with insights and understanding that form the cornerstones of their world-class safety programs."

The company’s RAIR Compliance Services is also now part of the Lytx family. RAIR helps DOT-regulated fleets comply with safety regulations, complementing the safety services offered through the DriveCam program.

The name change takes effect immediately. The new brand logo includes the new name and a tagline: “Delivering Insights. Driving results.” The Lytx logo also features a prism that represents the company’s focus, order, clarity and direction.

The company was founded in 1998 and employs more than 240 people, most of them in its San Diego headquarters.