Gold Coast Transit Bus Operator Reaches 40-Year Milestone
Lupe Juarez is also part of the prestigious Two Million Mile Club, as determined by the National Safety Council.

Lupe Juarez
Lupe Juarez recently logged 40 years as a bus operator for Gold Coast Transit District, the largest public transit operator in Ventura County, Calif. She is also part of the prestigious Two Million Mile Club, as determined by the National Safety Council. The designation recognizes operators who have driven 50,000 hours of drive time without a preventable accident.
“GCTD is proud to have Lupe on board, ensuring the safety of our passengers each day. She is our ‘Number 1’ driver as far as her seniority in the organization, but she is so much more. She is a mentor to other drivers and her perseverance is an example to follow for the rest of us,” said Steven Brown, GCTD’s GM.
Juarez began driving for the organization, then known as South Coast Area Transit (SCAT), when fares were 25 cents, with limited routes, and less congested streets. Juarez has experienced so much throughout her career; she has driven through earthquakes, wildfires, historic economic and social changes, and most recently the global pandemic, COVID-19. Each bringing their own unique set of challenges to overcome. She has seen the organization evolve from SCAT to Gold Coast Transit District, operating from a three-acre site to a new 15-acre operations and maintenance facility. She is constantly learning new technologies, learning to drive new buses, new routes, and navigate through new policies, including the most recent mandates resulting from COVID-19.
Yet, she returns to work every day with the same passion and determination to move forward and adjust to what each season brings.
Juarez says she loves her job. The road provides her a sense of freedom and independence, while transporting passengers brings a deep sense of fulfillment. She has driven several routes in every jurisdiction the District serves, transporting students, a diverse workforce, seniors and passengers with disabilities to where they need to go. Along the way, she has developed special relationships with them, some of whom she has transported for over a decade.
If there is a message Juarez wishes to share with the public it is this, “I want people to know that bus operators have a lot to handle while driving, and we all want to have a good experience and get to our destination safely. So, please, be courteous to your driver and fellow passengers, follow the rules on board, and take a seat. I am the driver, not your mother,” she said as she laughs out loud.
Another interesting fact about Juarez is that her son, Manual Barajas is also employed by GCTD, having himself provided 27 years of dedicated service to the community. He currently works as an operations supervisor.
For now, Juarez shares she has no plans to retire. “I love driving so much and I want to continue working as long as I can.” But when the time comes, she says she looks forward to retirement in Texas with family.
More Bus

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
LA Metro Marks Banner Year, Sets Ambitious Goals for New Fiscal Year
Incoming LA Metro Board Chair and Los Angeles Mayor Karen Bass joined outgoing Board Chair Fernando Dutra and LA Metro CEO Stephanie Wiggins to review accomplishments from fiscal year 2026, which included the opening of new rail extensions, advancement of major transit projects, expanded safety programs, and new rider amenities.
Read More →
DART Taps Nathaniel P. Ford Sr. as Next President/CEO
Since 2012, Ford has served as the CEO of the Jacksonville Transportation Authority
Read More →
AC Transit’s Cecil Blandon on Building the Next Generation of Transit Maintenance Leaders
The agency’s maintenance chief discusses leadership, workforce development, zero-emission technology, and preparing technicians for the future of public transportation.
Read More →
Building the Next Generation of Transit Technology
In this edition of METROspectives, Luminator CEO Magnus Friberg discusses the company's transformation, the growing role of AI and software, and what's next for transit technology.
Read More →
June LA Metro Ridership Surges 2 Million Year Over Year
Total June ridership increased for both weekdays and weekends. Weekday ridership was 953,820, which grew 8.4% from June 2025; Saturdays increased nearly 13% year-over-year to 708,826; and Sundays increased 7.7% to 611,534 from June 2025, according to LA Metro.
Read More →
Washington's Pierce Transit Board Sends Transit Funding Measure to November Ballot
With the adoption of Resolution 2026-006, the measure moves to the Pierce County Auditor, giving voters in the Pierce Transit service area the decision on whether to fund an expansion of local transit service within the agency’s service area.
Read More →
New York Unveils Sweeping Plan to Modernize City Bus Service
Next Stop: Fast Buses, Better Service identifies 50 priority bus corridors for improvements across the five boroughs and launches the City’s next generation of rapid bus service along five key routes.
Read More →
CTDOT Taps STV for Electric Bus Facility Design
The firm will work with CTDOT and RVT to define the facility layout, operational requirements, and long-term flexibility for RVT’s growing electric fleet.
Read More →
Ford to Leave JTA After More Than 10 Years as CEO
He plans to continue his work advancing innovative mobility solutions to improve the quality of life in communities across the nation. He did not announce specific plans.
Read More →