Greyhound to use airline pricing model to boost profit
FirstGroup will spend as much $40 million on computerized yield-management technology to replace Greyhound’s flat-rate charging plan.
Greyhound image via Flickr matt7d
DALLAS — Greyhound has turned to pricing models used by the airline industry as it seeks a ticketing system capable of boosting profitability by charging more for travel during peak periods, according to a Bloomberg News report.
FirstGroup Plc, the U.K. company that owns Greyhound, will spend as much $40 million on computerized yield-management technology to replace Greyhound’s flat-rate charging plan, CEO Tim O’Toole said. For the full story, click here.
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