Albany, New York’s Capital District Transportation Authority (CDTA) launched its new CDTA Ambassador Program, an initiative designed to strengthen customer support and enhance community engagement.

Operated in partnership with Tech Valley Security, trained CDTA Ambassadors will be on select routes and will rotate throughout CDTA’s route network. Their presence is intended to provide customers with an approachable, visible resource focused on assistance and engagement.

CDTA’s Ambassador Program

The CDTA Ambassador Program represents Phase Two of CDTA’s Fare Compliance Campaign, building upon the education and awareness efforts of Phase One, including the “Respect the Ride. Pay Your Fare.” initiative. 

CDTA Ambassadors are not police officers and do not perform enforcement functions. Responsibilities include providing route, fare, and general CDTA service information; promoting a welcoming environment through visibility and engagement; and serving as a connection to community resources and coordinating with law enforcement or service providers when necessary.

“This program is reaching our riders in a convenient way for them,” said CDTA CEO Frank Annicaro. “Ambassadors will serve as a visible and positive presence on our buses — helping customers navigate the system, supporting our operators, and encouraging fare compliance through engagement and education. This is another step forward in ensuring our riders and employees feel supported every day.”