METRO Magazine Logo
MenuMENU
SearchSEARCH

New York's MTA Relaunches Customer Ambassador Program

The customer ambassador program aims to raise awareness of the upcoming changes and to ensure riders are prepared for the implementation of the updated network.

August 18, 2025
New York's MTA Relaunches Customer Ambassador Program

The customer ambassador program aims to raise awareness of the upcoming changes and to ensure riders are prepared for the implementation of the updated network. 

Photo: Marc A Hermann

2 min to read


New York’s Metropolitan Transportation Authority (MTA) is relaunching the Customer Ambassador Program to raise public awareness of the final route changes coming up in the Queens Bus Network Redesign, which will mark the full implementation of the bus service improvement plan across the borough. 

The remaining set of changes will take effect on August 31. The Customer Ambassador Program will run through  Sept. 12. 

Ad Loading...

The first phase of the plan, launched June 29, encompassed nearly 70% of the plan’s changes and was concentrated in Eastern Queens, including neighborhoods of Ridgewood, Flushing, and Fresh Meadows. 

The final phase is concentrated in Western Queens, including Astoria, Long Island City, Jackson Heights, Ozone Park, Woodhaven, Howard Beach, and Far Rockaway.

“We’re bringing back our Customer Ambassador Program to remind customers of the improvements coming to their neighborhood and to plan,” said New York City Transit President Demetrius Crichlow. “We encourage riders to ask questions or take a pamphlet from one of the ambassadors who will be easily visible in an orange and yellow vest. We also plan to boost staffing for the start of the school year to make sure riders have the support they need to make this transition as smooth as possible.”

MTA’s Ambassador Program

The customer ambassador program aims to raise awareness of the upcoming changes and to ensure riders are prepared for the implementation of the updated network. The outreach program will continue through the first two weeks of September and will have covered 58 locations over four weeks. 

MTA employees will begin staffing key bus stops to help customers navigate the new network, with some additional support provided by New York City Department of Transportation (NYCDOT) employees.

Ad Loading...

The Queens Bus Network Redesign is a historic effort to transform the nearly 70-year-old bus system with updates to both express and local bus service to match better the growth and travel patterns the borough has seen over the years. 

The bus service improvement plan will bring new and improved transit service to New York City’s largest borough, boasting over 800,000 daily riders. Except for the Q44, Q53, and Q70, this project touches every route in Queens, resulting in one of the most comprehensive service changes in MTA history — and an extensive community outreach process to match it. 

The Redesign team worked iteratively over the last six years to develop and refine proposals that better meet rider needs, modernize service, and improve operations for the MTA workforce. After an extensive outreach process of over 250 events, including a public hearing, and more than 18,000 comments, the final version of the Queens Bus Network Redesign was approved by the MTA board in January.

More Bus

Turning Transportation Challenges into Opportunities
Management•by Alex Roman•October 22, 2026

Brian Dickson on Building Stronger, More Resilient Transportation Organizations

Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.

Read More →
Groundbreaking ceremony for LA Metro's Vermont Transit Corridor BRT
Bus•by Staff and News Reports•October 22, 2026

LA Metro Breaks Ground on Vermont BRT Project

The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.

Read More →
ABC Companies President and CEO Roman Cornell
Bus•by Alex Roman•October 21, 2026

Roman Cornell on ABC Companies’ Evolution and the Future of Passenger Transportation

The company’s CEO discusses carrying forward a third-generation family legacy, ABC’s continued evolution in passenger transportation, support for increasingly complex fleets, and how technology and continued investment could help operators improve uptime.

Read More →
Ad Loading...
VIA Primo BRT bus riders
Bus•by Alex Roman•October 19, 2026

VIA Bus Ridership Grows 10.1% Through August 2026

San Antonio's VIA Metropolitan Transit reported the highest bus ridership growth among major Texas transit systems. Federal Transit Administration data ranked it second among the nation's 50 largest transit systems.

Read More →
Crowd waiting for LA Metro bus
Management•by Staff and News Reports•October 16, 2026

LA Metro September Ridership Climbs 3.9%, Led by Rail Growth

The agency recorded more than 27.2 million boardings, with rail ridership increasing 12.4% year over year and the D Line posting the largest gains.

Read More →
The Frontrunner XF on the APTA Expo show floor in 2026.
Paratransit•by Alex Roman•October 15, 2026

Frontrunner Bus Group Introduces XF Low-Floor Bus with Enhanced Accessibility

The new mid-sized bus features a full flat-floor design, eight-inch curbside step-in height, and zero-entry rear ramp to improve passenger access and operational flexibility.

Read More →
Ad Loading...
An overhead view of APTA EXPO's show floor.
Management•by Alex Roman•October 9, 2026

Scenes from APTA TRANSform & EXPO 2026

Transit leaders, manufacturers, and industry professionals gathered in Chicago to explore new technologies, share ideas, and discuss the future of public transportation.

Read More →
DRPA interns with program swag.
Management•by Alex Roman•October 1, 2026

More Than a Summer Job: Building the Next Generation of Transit Talent

The Delaware River Port Authority and PATCO have transformed their internship program into a hands-on professional development experience that introduces students to the breadth of transportation careers — and creates a pipeline for future employees.

Read More →
A shot of ENC's manufacturing facility
Zero Emissions•by Alex Roman•September 30, 2026

LA Metro Board Awards 220 Battery-Electric Bus Contract to ENC

The contract, which is the largest base award of battery-electric buses by a U.S. transit agency, will be built in Southern California, sustaining good jobs as LA prepares to welcome the world in 2028

Read More →
Ad Loading...
Help Shape the 2027 Public Transit Conference
Management•by Alex Roman•September 29, 2026

Public Transit Conference Returning to GFX in 2027, Call for Papers Now Open

The Call for Papers is now open, allowing transit agency professionals and industry experts to help shape the PTC educational program by submitting session ideas for consideration.

Read More →