METRO Magazine Logo
MenuMENU
SearchSEARCH

New York's MTA Relaunches Customer Ambassador Program

The customer ambassador program aims to raise awareness of the upcoming changes and to ensure riders are prepared for the implementation of the updated network.

August 18, 2025
New York's MTA Relaunches Customer Ambassador Program

The customer ambassador program aims to raise awareness of the upcoming changes and to ensure riders are prepared for the implementation of the updated network. 

Photo: Marc A Hermann

2 min to read


New York’s Metropolitan Transportation Authority (MTA) is relaunching the Customer Ambassador Program to raise public awareness of the final route changes coming up in the Queens Bus Network Redesign, which will mark the full implementation of the bus service improvement plan across the borough. 

The remaining set of changes will take effect on August 31. The Customer Ambassador Program will run through  Sept. 12. 

Ad Loading...

The first phase of the plan, launched June 29, encompassed nearly 70% of the plan’s changes and was concentrated in Eastern Queens, including neighborhoods of Ridgewood, Flushing, and Fresh Meadows. 

The final phase is concentrated in Western Queens, including Astoria, Long Island City, Jackson Heights, Ozone Park, Woodhaven, Howard Beach, and Far Rockaway.

“We’re bringing back our Customer Ambassador Program to remind customers of the improvements coming to their neighborhood and to plan,” said New York City Transit President Demetrius Crichlow. “We encourage riders to ask questions or take a pamphlet from one of the ambassadors who will be easily visible in an orange and yellow vest. We also plan to boost staffing for the start of the school year to make sure riders have the support they need to make this transition as smooth as possible.”

MTA’s Ambassador Program

The customer ambassador program aims to raise awareness of the upcoming changes and to ensure riders are prepared for the implementation of the updated network. The outreach program will continue through the first two weeks of September and will have covered 58 locations over four weeks. 

MTA employees will begin staffing key bus stops to help customers navigate the new network, with some additional support provided by New York City Department of Transportation (NYCDOT) employees.

Ad Loading...

The Queens Bus Network Redesign is a historic effort to transform the nearly 70-year-old bus system with updates to both express and local bus service to match better the growth and travel patterns the borough has seen over the years. 

The bus service improvement plan will bring new and improved transit service to New York City’s largest borough, boasting over 800,000 daily riders. Except for the Q44, Q53, and Q70, this project touches every route in Queens, resulting in one of the most comprehensive service changes in MTA history — and an extensive community outreach process to match it. 

The Redesign team worked iteratively over the last six years to develop and refine proposals that better meet rider needs, modernize service, and improve operations for the MTA workforce. After an extensive outreach process of over 250 events, including a public hearing, and more than 18,000 comments, the final version of the Queens Bus Network Redesign was approved by the MTA board in January.

More Bus

paratransit bus
SponsoredMarch 16, 2026

Measuring the True Cost of Paratransit Fleets

What truly drives the cost of a paratransit fleet? Beyond the purchase price, seven operational factors quietly determine maintenance frequency, downtime, and long-term service reliability. This whitepaper explores how these factors shape lifecycle cost and what agencies should evaluate when selecting paratransit vehicles.

Read More →
Cover photo for METROspectives with The Bus Coalition
Busby Alex RomanMarch 13, 2026

Inside The Bus Coalition’s Push for Stronger Federal Transit Investment

In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.

Read More →
Cover photo for Biz Briefs dated March 6, 2026
Technologyby Staff and News ReportsMarch 6, 2026

Biz Briefs: Tolar Manufacturing Supports PSTA Spark Service and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
Ad Loading...
Passengers boarding a PRT bus
Busby StaffMarch 2, 2026

Pittsburgh Unveils 'Bus Line Refresh' Plan

Originally introduced in 2023 as the Bus Line Redesign, the effort has evolved into a more targeted update that maintains familiar routes while improving reliability, frequency, evening and weekend service, and connections across Allegheny County.

Read More →
Stickers and a paper bus for S3 bus line
Busby StaffMarch 2, 2026

Seattle's Sound Transit Breaks Ground on S3 Bus Line

S3 will connect communities along SR 522 with fast, reliable, battery-electric bus service from Shoreline South Station to Bothell via Kenmore and Lake Forest Park. 

Read More →
PRT bus stop with articulated bus.
Busby StaffFebruary 20, 2026

Pittsburgh Regional Transit Announces All-Door Boarding on the University Line

All-door boarding will allow passengers to pay while entering the front, middle, or rear doors of the University Line’s 60-foot articulated buses.

Read More →
Ad Loading...
Patrick Scully, president at Complete Coach Works.
Managementby StaffFebruary 18, 2026

Complete Coach Works Names Patrick Scully President

He succeeds the company founder, Dale Carson, who remains chairman of the board. 

Read More →
A MARTA articulated bus.
Busby StaffFebruary 13, 2026

Atlanta's MARTA Sets Date for 'A-Line' BRT Launch

The five-mile Rapid A-Line connects Downtown Atlanta to Capitol Gateway, Summerhill, Peoplestown, and the Beltline’s Southside Trail.

Read More →
A Picture of Ster Seating's Parent/Child transit seating product.
Technologyby StaffFebruary 10, 2026

Ster Seating, Maryland Transit Launch First Parent/Child Transit Seat in North America

The configuration uses Ster Seating's Gemini seat platform to create a family-friendly floor layout specifically engineered to accommodate parents traveling with young children.

Read More →
Ad Loading...
Rendering of Sound Transit's Renton Transit Center
Busby StaffFebruary 5, 2026

Seattle’s Sound Transit Breaks Ground on New Transit Center

The Renton Transit Center project will relocate and rebuild the Renton Transit Center to better serve the regional Stride S1 line, local King County Metro services, and the future RapidRide I Line.

Read More →