RELATED: How Universities Use Tech to Provide Safe Transportation
ParkHub, T2 Systems partnership lands 3 university parking management contracts
Hardware and software tools, Prime and Portal, will be used by the Parking and Transportation Departments at the University of Colorado, Georgia Institute of Technology, and the University of Southern California.


Working closely with T2 Systems, ParkHub, a provider of advanced technology designed to reduce traffic congestion and improve the parking experience, completed agreements with three BCS Division 1 schools to deploy its parking management solutions.
ParkHub’s hardware and software tools, Prime and Portal, will be used by the Parking and Transportation Departments at the University of Colorado, Georgia Institute of Technology, and the University of Southern California (USC).
Although ParkHub’s technology has a record of successful deployments at past two Super Bowls and numerous professional sports venues, these agreements signal ParkHub’s first foray into collegiate sports. If their results are similar to ParkHub’s current clients, these universities can expect:
An average increase in parking revenue of 27%.
A reduction in wait time with an increase of up to seven times in the speed of getting cars out of line and parked.
An increase in customer satisfaction due to decreased wait times and flexible payment options.
Elimination of fraudulent parking pass usage (anti-duplication)
The agreements illustrate the excitement generated by ParkHub’s partnership with T2 Systems, which develops comprehensive platforms to make parking management and enforcement as seamless as possible. Work is underway to integrate ParkHub’s solutions into T2’s suite of products with a projected release date in preparation for the Fall NCAA Football Season.
“Our goal is to take the pain out of parking with our multiple products and API-driven platform approach for connecting with various parking management systems, including T2’s,” said George Baker Sr., Founder and CEO of ParkHub. “Integrating our products with Flex, T2’s parking management system, and Digital Iris, the multi-space pay station solution, will give clients the flexibility to manage their parking operations in real time, remotely or in the lots.”
ParkHub’s Prime is a handheld mobile point-of-sale terminal tailored for the parking industry. It enables parking operators to accept credit cards — including mobile payments via NFC, authenticate pre-paid parking passes and reservations, track cash transactions, and report transaction and inventory data in real-time.
“We were very excited about the impacts ParkHub would have on our operation, and adding the convenience of a credit card payment option to speed customers through the payment process for our larger events made great sense and prompted us to act quickly,” said Tony Mazza, director of transportation at USC. “As a longtime customer of T2, we decided to launch pre-integration to take advantage of the improved customer service the service offered.”
Another source of excitement among T2’s customers is Portal, ParkHub’s real-time business intelligence dashboard that tracks transactions and helps parking operators maximize the potential of their lot with real-time inventory data and dynamic pricing options.
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