RELATED: Moving to cloud boosts efficiency, customer experience
Tech veteran tapped to lead ITS company GMV Syncromatics
Rich Archuleta's career includes a 26-year stint with Hewlett Packard, where he started out in semiconductor research.


Technology company GMV has announced the appointment of Rich Archuleta as CEO of its Los Angeles ITS company, GMV Syncromatics, effective January 2020.
Archuleta is replacing Ian Sephton who, after seven years as CEO, will continue to serve on the Board of Directors of GMV Syncromatics.
Career highlights include a 26-year stint at Hewlett Packard (HP), where he started out in semiconductor research, and he soon gained a reputation as a strategic business leader. He re-booted HP’s struggling PC notebook business, was subsequently named Mobile Computing’s “Person of the Year” and was launched into larger GM roles within HP.
Archuleta’s management roles at HP included product and operating responsibilities across multiple units of the $4B business, which employs 2,500 worldwide.
In 2007 Archuleta was appointed CEO of Plastic Logic, a company he grew from 30 to 400 employees with a research office in Cambridge, a product development department in Silicon Valley, a display factory in Dresden and operations near Moscow. Afterwards he worked as a consultant to diverse technological companies.
GMV Syncromatics currently provides its Intelligent Transportation System solutions to over 130 operators and public-transport authorities in 25 different states across the U.S. Its flagship clients include the City of Los Angeles Department of Transportation, the Los Angeles Metropolitan Transportation Authority, and MV Transportation.
More Technology

PSTA Modernizes Workforce Management with Digital Bidding System
The award-winning Workforce Transit Modernization project replaced paper bidding with a transparent digital platform, cutting administrative effort while improving access for operators.
Read More →
New Tricks for Old Bureaucracies: Joshua Schank on Making Transit Innovation Stick
Former LA Metro Chief Innovation Officer Joshua Schank discusses why good ideas aren't enough, how transit agencies can overcome resistance to change, and why today's challenges demand more innovation.
Read More →
How Data, Strategy, and Community Engagement Are Reshaping Transit
In this edition of METROspectives, strada360 CEO Steve Lassey discusses how transit agencies can better align planning with operations, leverage data to improve decision-making, and build public trust as they prepare for the future of mobility.
Read More →
How DART's GoPass Is Redefining Regional Mobility
Serving 14 transit agencies, GoPass simplifies multimodal travel by allowing riders to plan, pay for, and manage an entire trip through one app.
Read More →
Turn Transit Data Into Action
Discover how leading agencies are using connected technology to gain real-time visibility across operations, improve service reliability, and reduce disruptions.
Read More →
Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
CharterUP Expands Into New Mobility and Autonomous Transportation
Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.
Read More →
METRO Magazine Announces 2026 Innovative Solutions Awards Winners
Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence
Read More →
Cummins Introduces Phased Model Year 2027 Launch Strategy
According to officials, the approach is designed to maintain regulatory compliance, support customer production schedules, and provide additional time to ramp production in a disciplined manner that helps ensure a successful transition for the industry.
Read More →
Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →