Titan, Litelogic announce multi-million dollar deal

By the year end, it is expected that numbers will increase from an initial 100 buses to a total of 300, with 200 potentially deployed in New York, and 100 in Chicago.

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October 20, 2008

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Titan Worldwide has signed a multi-million dollar deal with Litelogic, the UK-based digital advertising network solutions innovator, to receive and display Bus King sized screens on transit authority buses, starting with tests in New York and Chicago.

Litelogic’s proprietary Litecast software platform and GPS tracking system enables advertisers to choose where and when their advertisement will be screened. These new LED screens will be fitted with GPS technology and powered by Litelogic’s proprietary Litecast software platform, so that they can be instantly changed to reflect their location.

By the year end, it is expected that numbers will increase from an initial 100 buses to a total of 300, with 200 potentially deployed in New York, and 100 in Chicago.

This is the first digital bus advertising launch in North America.

Topics:Management

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