Photos courtesy TransitScreen

Transportation software and digital signage company, TransitScreen's newest product, SmartWalk, is a digital display of real-time transit information, including walking directions, that can be projected on any surface.

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In addition to the real-time transit data provided by the screens, the projections would also embed way-finding information for transit options on sidewalks, walls, plazas, or even billboards: think arrows pointing you in the direction of the bus, subway, or bike share, according to a Fast Co. Design report.

Ryan Croft, one of TransitScreen’s co-founders, says building owners and business improvement districts have approached the company interested in the new ways SmartWalk can activate the public space.

“It’s a dynamic use of real-time information that cities haven’t seen before,” Croft tells Co Design. “They really like it because it’s something that has such broad reach.”

The company is currently in talks to install a nightly projection at the Great Wall of Oakland, a 10,000-square-foot wall on the outside of a Bay Area building where digital art and film are frequently screened, according to the report. For the full story, click here.