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As ridership is decreasing nationwide, many agencies are concentrating on developing a multimodal approach to better tie in first, last-mile options with bus services serving as the backbone.
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Industry’s ability to share the facts with congressional leaders to help them understand how much impact public transportation investment can have will be key.
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A transit authority’s website, contact center tools and social media are all critical touch points for customers as they engage with transit agencies. At this stage in the relationship, the focus should be on informing and educating prospective customers so they have the incentive to provide their demographic information (e.g. email address, cell phone number, social media contact, etc.).
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