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At the heart of the industry, marketing campaigns are what ultimately help build service awareness, promote safety, and boost accessibility, all while maintaining efficient ridership levels for transit agencies.
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While the much-needed initial rounds of emergency funding through the CARES Act and CRRSAA provided transit agencies across the nation with relief, transit funding needs continue to grow due to ongoing losses of ridership, fare revenue, and state and local tax revenue.
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Transit’s team also analyzes route-level and system-wide origin-destination data, to provide transit agencies with up-to-date information about rider demand in its Transit Dashboard.
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The document details the agency’s progress in four key areas: fiscal responsibility and operational accountability, ridership, safety and security, and creative partnerships.
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The agency earned APTA's award in the midsize category, with an annual ridership between four million and 20 million.
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The agency was named APTA’s Outstanding Public Transportation System for the first time in its 35-year history.
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Since its inception, the "We Got You!" campaign has delivered over 20 million impressions and increased ridership 10.6% between May and August.
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Daily ridership is now at 50% of TTC’s pre-pandemic levels and customer trips are more evenly spread throughout the day.
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The company’s FY 2021 ridership and revenue are forecasted to improve to about 40% of pre-COVID levels, which is less than anticipated.
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MJ Maynard, CEO of the RTC of Southern Nevada, joins METRO's Alex Roman to discuss her recent article about the measures the agency is taking to protect its ridership during the pandemic, how COVID-19 is impacting the Las Vegas Strip, the RTC’s ongoing work with the ADA community, and more.
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