The program was developed after asking transit users from across the country what measures would make them feel more confident riding public transportation amid concerns about COVID-19.
How National Branding Could Boost Transit's Image
What if every single city or state had their own way of managing traffic with versions of solid/dotted/colored lines, sign shapes, and signal lights, and none of them followed a standard convention? As we consider many aspects of public transportation across the country, this scenario is somewhat the reality.
