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BYD launches all-new Global Design Center

Posted on June 28, 2019

BYD proudly ushered in a “new starting point” for its in-house design, officially announcing the launch of the company’s all-new Global Design Center at its global headquarters in Shenzhen.
BYD proudly ushered in a “new starting point” for its in-house design, officially announcing the launch of the company’s all-new Global Design Center at its global headquarters in Shenzhen.
BYD officially announced the launch of the company’s all-new Global Design Center at its global headquarters in Shenzhen. Under the mantra of “Design with Passion,” BYD is boldly accelerating the exploration and establishment of design theory and philosophy in the era of electrified and intelligent mobility.

The Design Center will establish a multi-level “pyramid” system of vehicle designers to cultivate future talent, providing unlimited creativity for BYD. The talent structure will consist of four layers, the first level comprising of internationally leading design masters, the second of specialist designers, the third of junior designers, and the fourth a talent reserve in futuristic design.

A single clay model area of more than 6,000 square meters helps designers review new car models at different distances, heights and angles, enabling final production cars to more closely reflect the beauty of design.
A single clay model area of more than 6,000 square meters helps designers review new car models at different distances, heights and angles, enabling final production cars to more closely reflect the beauty of design.

The Design Center, which will be responsible for the design of cars, rail transit, and other transportation options, can accommodate 300 designers and 100 external design staff. The building will also feature a “Black Crystal” design and cover  an area equal to nearly two full-size football fields.

The center interior will host three internationally renowned design experts and will accommodate cutting-edge design tools. The building will allow for a clay model area so that designers can utilize more surface area to ensure final production cars more closely reflect the original design.

The design center interior creates an "open, communicative and creative" work environment, where designers will have a real-time perception of model production progress.

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