New York’s Metropolitan Transportation Authority (MTA) announced that a subway customer entering the Fulton Center station provided the one millionth successful tap on the new OMNY fare payment system, a milestone accomplished at a much higher usage rate than initially estimated.
OMNY launched as a limited public pilot on May 31 at 16 subway stations along the Lexington Avenue 456 line and on all Staten Island buses. Within the first three days, subways and bus customers used OMNY more than 18,000 times, far exceeding original estimates of 7,000 taps in the first week. Nearly three months later, average usage rates are three to four times greater than expected, topping 22,000 per weekday and leading to the million-tap milestone just 69 days after the public launch.
Also unexpected was the surprisingly high number of OMNY customers using smartphones for payment, with 80% using through digital wallets compared to 20% using OMNY through contactless cards.
OMNY readers accept contactless cards from Visa, Mastercard, American Express, and eventually Discover Card as well as Apple Pay, Google Pay, Samsung Pay, and Fitbit Pay.
MTA customer usage of digital wallets far exceeds the retail industry’s 15% usage of digital wallets, which highlights high interest in contactless payment technology and a strong appetite for contactless payment options. The MTA’s initial OMNY usage estimates were based on similar digital wallet and contactless card usage in retail industries, and the success of OMNY shows that New Yorkers are quick to adapt to new uses for technology but limited by available contactless payment options.
Contactless payment technology has been readily available for years in many countries where those residents regularly use bank-issued contactless cards for payment. Similarly through OMNY, tourists and non-domestic customers familiar with contactless technology never have to wait at a fare vending machine or station booth, allowing easy and seamless entry into the subway system with their own smartphone or contactless card. So far, customers from 93 countries outside of the U.S. have paid their fares using OMNY, with 62% percent of those customers coming from Great Britain, Canada, Italy, Germany, and France.
OMNY, which stands for One Metro New York, is the first transit fare payment system with open-loop contactless payments, which means that riders can pay their subway or bus fare by tapping contactless credit, debit, and reloadable prepaid cards, mobile phones, smart watches, and other wearable devices. It will eventually be available across the MTA’s two commuter railroads as well.