Conn.’s DATTCO Inc. launched a nationwide campaign to inspire confidence in travel as its motorcoach fleet is moving again. This is the company’s first marketing campaign since the onset of the COVID-19 pandemic. It celebrates the return to travel, featuring beautiful Coastal New England scenery seen from travelers' perspective on a group tour. It also features the experiences that people have missed so much this past year, weddings, weekend getaways, and being able to reconnect with family and friends by traveling to their favorite destinations.
"The messaging speaks directly to travelers who are excited to get back on the road again,” Paul Mayer, VP, Marketing and Communications, at DATTCO Inc., and the Creative Director for the campaign. “According to the U.S Travel Association, more than two-thirds of consumers miss traveling and can't wait to hit the road. At the same time, 87 percent of Americans plan to travel this year, according to Longwoods International. This campaign celebrates the return to travel and helps address the pent-up demand consumers have to get out once again and experience the destinations, beautiful landscapes, events, and experiences that motorcoach travel provides."
DATTCO has continued to refine its Clean Care Certified Initiative to ensure a clean and safe return to travel for its passengers and employees post-pandemic. The four essential pillars of the Clean Care Certified Initiative are a commitment to thorough cleaning, the use of technology to keep passengers safe, protective procedures for employees and passengers, and creating confidence for passengers.
As highlighted in the campaign’s video footage, all DATTCO motorcoaches are thoroughly cleaned and disinfected using EPA registered cleaning products. Products are applied using electrostatic spraying technology following CDC guidelines before and after each trip. Additional attention is given to high touch areas throughout the duration of trips. Additionally, DATTCO vehicles are equipped with state-of-the-art technology to keep clean air flowing into the vehicle and removing potentially harmful particles. HVAC systems filter recirculated air to remove respiratory droplets and bacteria, completely exchanging cabin air with fresh air every two minutes.