TransLoc, Masabi Partner for New Fare Payment Solutions

TransLoc announced it has partnered with Masabi to deliver contactless fare payment solutions to transit providers.

With this partnership, TransLoc is able to provide fare payment solutions to transit agencies, including mobile ticketing using digital passes or electronic validation, allowing passengers to skip the lines, and purchase tickets anywhere at any time using complete account-based ticketing systems. 

“We’re evolving the way we provide service to transit providers so they can adapt alongside society with riders’ changing needs," said Jackson Lake, TransLoc manager of Partnerships. "Working with Masabi presents a massive opportunity for us to enhance the end-user experience by making it easier and more efficient, and creating a one-stop-shop for agencies to offer multiple rider services under one contract.”

Account-based Ticketing allows passengers to simply ‘Tap to Ride’ using mobile phones, smartcards, contactless bank cards, and mobile wallets (cEMV) without needing to buy tickets or select fares in advance.

The partnership agreement was finalized in December 2021 and is now available to TransLoc’s new and existing customers.

“By delivering Fare Payments-as-a-Service through our market leading platform, Justride, TransLoc’s customers can now receive the latest fare payment innovation delivered quickly, cost-effectively and benefit from a platform which is constantly updating and adding new features, revolutionizing the rider experience," said Dustin Heimler, channel sales director at Masabi. "We are thrilled to be working with TransLoc to help deliver best-in class services to agencies of all sizes across North America."