The Beginning: Moovit, Wave Transit Partner to Launch On-Demand Service in North Carolina
RideMICRO Sees Big Increase in Ridership Since Launch
In January 2022, Wave Transit announced the official launch of RideMICRO, enabling locals to plan, pay, and ride shared transit trips.

Wave Transit worked with Moovit to plan and deploy RideMICRO, enabling locals to book, pay for, and board an on-demand ride from any one of more than 3,000 virtual stops.
Photo: Wave Transit
Wave Transit recently shared new data behind its on-demand microtransit service and complementary mobility app, RideMICRO.
In January 2022, Wave Transit announced the official launch of RideMICRO, enabling locals to plan, pay, and ride shared transit trips.
Wave Transit worked with Moovit to plan and deploy RideMICRO, enabling locals to book, pay for, and board an on-demand ride from any one of more than 3,000 virtual stops.
The service expanded to four zones, allowing riders to connect with Wave Transit's fixed route service or travel directly to their destination.
Users of the RideMICRO app are also able to view real-time arrival information of RideMICRO or Wave Transit's fixed route services, and track vehicles along their route. The result is a service that offers decreased waiting and walking times.
By the Numbers
Daily passengers increased by 800% since launch.
Monthly ridership increased by 7% since March 2022.
Cost of service per passenger decreased by 85% since launch.
On-demand bookings mostly originate from the RideMICRO app at 70%.
"Our regular customers have been booking more trips, more frequently as the program develops," said Marie Parker, Wave Transit's executive director. "With Moovit's platform, we've built a program our community is excited to try and expand public transit access for three counties."
In December 2022, Wave Transit announced it will also accelerate the expansion of its RideMICRO services into Castle Hayne to provide services in areas that are underserved or unserved.
"When we launched our partnership with Wave Transit, we vowed to make it easier for Wilmington locals to commute across the region using public and shared transportation, and decrease walk and wait times," said Yovav Meydad, Moovit's chief marketing and growth officer at Moovit. "We've worked diligently with Wave Transit to make this a reality, and the numbers speak for themselves. We look forward to continuing this important work together."
More New Mobility

Biz Briefs: Montréal Debuts Nova Electric Buses and More
In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.
Read More →
6 Transit Management Lessons for Colleges and Universities Facing Seasonal Demand Swings
College transportation demand swings wildly throughout the year. Fleet strategies are starting to catch up.
Read More →METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility
From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.
Read More →
Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility
In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.
Read More →Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare
As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.
Read More →Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility
In this edition of METROspectives, the co-author of New Tricks for Old Bureaucracies, discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.
Read More →
Biz Briefs: Foothill Gold Line Award, Matawan Contract, and More
From strategic partnerships to acquisitions and service expansions, the industry continues to evolve at a rapid pace. Find out all the latest here.
Read More →
Inside Look: EMBARK Expands Fare-Free Transit Program Through New Public-Private Partnership
The OKC transit agency says sponsorship helps subsidize the Third Friday Free initiative while reducing barriers for first-time riders and boosting ridership across buses, streetcars, and river cruises.
Read More →2026 METRO Buyer’s Guide & Directory
Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.
Read More →
King County Test Heliox Chargers, Keolis Lands California Contract Top Biz Briefs
Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.
Read More →