More than 150 frontline workers across the TransLink system are wearing pins that say “hello” in various languages to let customers know which languages they speak in addition to English.

The initiative will allow customers to ask for help in their preferred language, improving accessibility and inclusion in the transit experience. The program features more than 40 languages, including American Sign Language, Mandarin, Cantonese, Ukrainian, and more.

With more staff joining, the program is becoming more accessible. Participants are from TransLink, Coast Mountain Bus Company, and the BC Rapid Transit Company.

“I know it can be difficult to ask for help when you don’t speak the local language,” TransLink CEO Kevin Quinn said. “These language pins help create a more welcoming environment for all customers and improve the transit experience for everyone who rides our system.”

Language Pin Program Enhances TransLink’s Rider Resources

The program complements other multilingual resources offered by TransLink, including:

• Customer information support is available in more than 300 languages by calling 604.953.3333.

  • Access Transit Customer Care in more than 300 languages by calling 604.953.3680.

• Travel training videos on YouTube in English, Cantonese, French, Mandarin, Punjabi, Ukrainian, and English Described Video.

• Sessions for seniors, newcomers, and persons with disabilities in more than 11 languages

  • Additional languages are available upon request through community organizations.

According to the 2021 Statistics Canada census, more than 27% of Metro Vancouver families speak a language other than English or French at home. The census also highlights the region’s diverse population, with approximately 170 languages spoken throughout Metro Vancouver.

TransLink’s language pin initiative builds on the agency’s efforts to improve the customer experience and ensure riders feel confident navigating the transit system.