2021 census data shows 27% of Metro Vancouver households use a language other than English or French at home.
Photo: TransLink
2 min to read
More than 150 frontline workers across the TransLink system are wearing pins that say “hello” in various languages to let customers know which languages they speak in addition to English.
The initiative will allow customers to ask for help in their preferred language, improving accessibility and inclusion in the transit experience. The program features more than 40 languages, including American Sign Language, Mandarin, Cantonese, Ukrainian, and more.
Ad Loading...
With more staff joining, the program is becoming more accessible. Participants are from TransLink, Coast Mountain Bus Company, and the BC Rapid Transit Company.
“I know it can be difficult to ask for help when you don’t speak the local language,” TransLink CEO Kevin Quinn said. “These language pins help create a more welcoming environment for all customers and improve the transit experience for everyone who rides our system.”
Over 150 TransLink staff now wear “hello” pins in various languages to help riders in their preferred language.
Photo: TransLink
Language Pin Program Enhances TransLink’s Rider Resources
The program complements other multilingual resources offered by TransLink, including:
Customer information support is available in more than 300 languages by calling 604.953.3333.
Access Transit Customer Care in more than 300 languages by calling 604.953.3680.
Sessions for seniors, newcomers, and persons with disabilities in more than 11 languages
Additional languages are available upon request through community organizations.
According to the 2021 Statistics Canada census, more than 27% of Metro Vancouver families speak a language other than English or French at home. The census also highlights the region’s diverse population, with approximately 170 languages spoken throughout Metro Vancouver.
Ad Loading...
TransLink’s language pin initiative builds on the agency’s efforts to improve the customer experience and ensure riders feel confident navigating the transit system.
In Part 2 of a two-part conversation, AC Transit’s director of maintenance joins co-hosts Alex Roman and Mark Hollenbeck to discuss his maintenance team’s work with various types of vehicle, training, augmented reality, and more.
The transit agency cites labor disruptions, demographic shifts, and evolving rider needs as it advances safety initiatives, paratransit changes, and major infrastructure projects across its network.
John Hatman, COO of Master’s Transportation, breaks down the priorities, warning signs and common mistakes fleet managers should address now to stay ahead of summer demand.
See how the TTC is testing a new wayfinding system at major subway stations while planning to introduce fare capping to make transit easier to navigate and more affordable for riders.
The new center serves as the central hub for monitoring and managing PATCO train operations, communications, customer service coordination, incident response, and overall operational oversight across the transit system.
Despite these pressures, VIA Rail is reporting that total revenues increased to $514.8 million as more travelers took advantage of the wide range of options available through the corporation’s new reservation system.
Created in partnership with Walsh-VINCI Transit Community Partners, the contractor for CTA’s historic $5.7 billion RLE project, the new $250,000 scholarship program will provide three students a year from 2026 to 2030 with $3,000 scholarships.
The Foundation produces the report each quarter, using data collected from surveys of major motorcoach manufacturers that sell vehicles in the US and Canada.