New Motorcoach Sales Fall 5.6% Amid Trade Policy Uncertainty
American Bus Association (ABA) President/CEO Fred Ferguson said the motorcoach industry’s recovery in 2024 is now slowing due to higher supply chain costs, policy uncertainty, and declining buyer confidence linked to significant trade policy changes.
Participating manufacturers in the U.S. and Canada sold 453 new and 57 pre-owned coaches, for a total of 510 motorcoaches in Q2, compared with 480 during the second quarter of 2024, according to the American Bus Association Foundation’s latest Motorcoach Builders Survey.
Overall, sales of new motorcoaches have decreased by 5.6% compared to the same quarter in 2024, with the sale of pre-owned motorcoaches 26.9% lower, according to the report.
Ad Loading...
American Bus Association (ABA) President/CEO Fred Ferguson said the motorcoach industry’s recovery in 2024 is now slowing due to higher supply chain costs, policy uncertainty, and declining buyer confidence linked to significant trade policy changes.
“Deferred equipment purchases mean that vital safety and efficiency innovations — from lower-emission engines to collision mitigation technologies — are being kept off American roads. This doesn’t just impact passengers — it compromises the readiness of a strategic transportation reserve that supports troop movements, disaster recovery, and affordable intercity mobility,” said Ferguson. “If demand continues to weaken, the ripple effects will be felt by the more than 500,000 Americans who power the group travel economy and by U.S.-based manufacturers that produce the engines, transmissions, and parts essential to our fleet.”
Total Sales Percentage Change from 2022-2025.
Photo: American Bus Association Foundation
Q2 Motorcoach Sales Data
Q2 2025 data shows a 19.3% decrease compared to the same quarter in 2019. While Q4 2024 had shown a somewhat stronger recovery, with a more minor percentage decrease from the 2019 baseline, Q1 and Q2 2025 demonstrate a step back, according to the data.
Sales to both private and public entities decreased in Q2 compared to the same quarter in 2024, increasing by 5.2% and 16.7%, respectively.
A phased approach to technology, in-house capabilities, and workforce investment is helping transportation leaders break the reactive cycle and build more resilient, revenue-focused operations.
The company's flagship H3-45 is also the best-selling 45-foot motorcoach in North America, according to vehicle registration data from S&P Global Mobility (Polk).
METRO’s Executive Editor Alex Roman spoke with Mueller about the opening event, the company’s progress since launching in late 2022, and the road ahead.
METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.
The new facility, spanning more than 43,000 square feet, includes pre-delivery inspection, a large repair, maintenance, and service center, an administrative building, and a dedicated training and delivery center for customers and service partners.
The company will feature a fully equipped 2026 Van Hool CX45 alongside an interactive virtual showroom highlighting the company’s latest vehicle, service, parts, and support solutions.
The survey, produced by the ABA’s research arm, the American Bus Association Foundation, reports quarterly on data collected from surveys of major motorcoach manufacturers that sell vehicles in the US and Canada.