Heather Redfern
Public Information Manager, SEPTA
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SEARCHMENUSEARCHPublic Information Manager, SEPTA
In a time of dwindling government funding, selling ads is an important revenue generator for transit authorities. But the advertising can be more than simply placing a car card on a bus or putting up a poster at a station — creativity can produce an “experience” for customers.
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“If you commit a crime on SEPTA, you will be caught.” Those were the words of SEPTA Police Chief Thomas Nestel when video surveillance footage of a suspect wanted for a robbery and shooting at the North Philadelphia Broad Street Line station was released to local media.
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Kids love vehicles — cars, trucks, construction equipment. But how often do children get a chance to “get up close and personal” with buses, big rigs and emergency responder units? “Touch-a-Truck” events, a relatively new type of community activity, are giving kids across the country the opportunity to sit behind the wheel.
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A fresh salad with leafy greens, juicy tomatoes, crisp cucumbers and zucchini is a refreshing meal for a hot summer day. Would you believe that many Philadelphians are enjoying delicious vegetables grown on a SEPTA lot, next to the Market-Frankford Line station?
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How do you make public transit even more environmentally-friendly and efficient for the 21st Century? SEPTA, in partnership with a Philadelphia smart grid company is bringing the regenerative braking energy technology long used by hybrid-electric vehicles to its Market-Frankford Line elevated trains.
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What had been a rite of passage for young people — getting a driver’s license — isn’t as high a priority as it once was. Some members of “Generation Y” moving to Philadelphia from the suburbs for school and work may have never taken public transportation. This spring, SEPTA began courting this next generation of riders.
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Some of Hollywood’s biggest stars aren’t the leading women and men you might think. These “celebrities” are larger than life, yet don’t demand top billing — they’re the transit systems that often play key roles in blockbuster films and TV hits.
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While public transit is becoming the way to get to a game because many new ballparks are being constructed in crowded city neighborhoods with little parking, taking a bus or “catching the sub” has been the most convenient and cost-effective method of traveling to a game in Philadelphia for decades.
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One of the highlights of the year for SEPTA bus operators and mechanics is the agency’s annual Bus Roadeo, where employees showcase their driving, safety and maintenance skills in front of family, friends and colleagues in a festive atmosphere. But the Roadeo offers more than just bragging rights and accolades for participants.
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The SEPTA Love Stories contest draws entries that run the gamut from falling for the operator who drives the bus every day to reuniting with an old flame. However couples found love, their tales give hope to single passengers that love can happen when and where it is least expected.
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