METRO Magazine Logo
MenuMENU
SearchSEARCH

VIA's 'VIVA' routes hit 1 million passenger trips

More than 37 million visitors arrive in the Alamo City each year, many with destinations in the historic downtown area and the region’s cultural corridors.

July 3, 2019
VIA's 'VIVA' routes hit 1 million passenger trips

VIA partners with venues, storefronts, and events along all three VIVA corridors.

VIA

1 min to read


VIA partners with venues, storefronts, and events along all three VIVA corridors.

VIA

San Antonio-based VIA Metropolitan Transit’s popular VIVA routes reached one million passenger trips since the lines debuted in June 2016. The three specially branded routes travel the heart of San Antonio, connecting major cultural, historic, and entertainment destinations and events. They also support employees and businesses in the city’s massive tourism and hospitality industry.

During a news conference, VIA President/CEO Jeffrey C. Arndt announced the milestone and thanked VIVA partners for being a vital part of its success as a viable transit option for both San Antonio visitors and local residents alike.

Ad Loading...

More than 37 million visitors arrive in the Alamo City each year, many with destinations in the historic downtown area and the region’s cultural corridors, and VIA’s VIVA service connects travelers with some of the most popular sites in Texas with its VIVA culture, VIVA missions, and VIVA centro routes. VIA partners with venues, storefronts, and events along all three VIVA corridors. With VIVA, VIA has created a unique and vital connection to the people, places, and experiences that make San Antonio and the region the true heart of Texas.

Hospitality is one of the top five industries in San Antonio, contributing $15.2 billion into the local economy and employing more than 140,000. VIA’s VIVA service is the connection to the region’s attractions and celebrations.

More Bus

Busby Alex RomanSeptember 11, 2026

New York MTA Plans Largest Bus Fleet Upgrade in More Than a Decade

The agency is seeking manufacturers for 650 new CNG buses to replace aging vehicles, improve reliability, and advance its broader fleet modernization strategy.

Read More →
How BAE Systems Electrifies Transit Fleets
Zero Emissionsby Alex RomanSeptember 10, 2026

Building a Flexible Path to Transit Electrification

John Hroncich discusses BAE Systems’ modular and scalable approach, lessons learned from decades of real-world operations, and how agencies can identify electrification strategies that fit their fleets.

Read More →
Bus Tech Talk: Transit Tech Training...What's Changed?
Busby Alex RomanSeptember 4, 2026

Bus Tech Talk: Keeping Transit Technicians Ahead of the Technology Curve

LA Metro’s Obed Mejia discusses technician training, evolving maintenance technology, fleet replacement, and strategies for getting the most out of today’s transit fleets.

Read More →
Ad Loading...
RIPTA, APTA, and federal officials at the launch of the agency's new Frontrunner vehicles
Technologyby Alex RomanSeptember 4, 2026

Biz Briefs: RIPTA Unveils New Frontrunners, Clevland RTA Adds New Siemens, and More

In METRO's latest installment, we take a look at recent news from Siemens, Prevost, Dodge, and more partnerships making headlines across the transportation sector.

Read More →
Holly Arnold
Managementby Alex RomanSeptember 2, 2026

People Movement: Holly Arnold Joins Transdev and More

In this edition, we also cover recent appointments and announcements at Pace, CamTran, MCI, and more, showcasing the individuals helping to shape the future of transportation.

Read More →
A man in a blue suit stands at a clear podium.
Busby Elora HaynesAugust 26, 2026

The High Cost of Transit Buses: Industry Leaders Look to Procurement Reform

Transit leaders and policymakers examine how standardized bus designs, streamlined procurement, and predictable funding could help agencies stretch budgets and deliver better service.

Read More →
Ad Loading...
Ray Melleady and industry leaders on Capitol Hill
Managementby Alex RomanAugust 24, 2026

The Business Voice Behind Public Transportation

As chair of APTA’s Business Members Board of Governors, Ray Melleady explains how more than 850 business members are partnering with transit agencies to advance funding, innovation, and industry-wide collaboration.

Read More →
METROspectives: The Overlooked Issues Holding Bus Operators Back
Managementby Alex RomanAugust 21, 2026

From Surviving to Thriving: Building Stronger Transportation Organizations

Bus Business Consultants founder Brian Dickson shares lessons on leadership, organizational health, and creating options for long-term success in a changing transportation industry.

Read More →
Finding the Right Balance: Optimizing Transit Maintenance
ManagementAugust 14, 2026

Finding the ‘Happy Medium’: Optimizing Maintenance Without Sacrificing Reliability

The key to maintenance optimization isn’t doing less work—it’s doing the right work at the right time on the right assets.

Read More →
Ad Loading...
AI Powers Bus Lane Enforcement
Technologyby Alex RomanAugust 12, 2026

LA Metro, City of West Hollywood, and Partners Advance Smarter Bus Lane Enforcement

The award-winning partnership combines AI-powered detection with human oversight to improve bus reliability, accessibility, and enforcement efficiency.

Read More →