CharterUP announced the launch of Self Serve, a new feature for existing CharterUP clients to instantly price and book charter bus trips, according to the company's news release. 

Founded by transportation industry veteran Armir Harris in 2018, CharterUP provides tech-enabled charter bus booking and management, allowing businesses and individuals to contract and manage one-time or recurring charter bus services nationwide for events, group travel, and employee commutes, according to the company.

CharterUP said that Self Serve was built to meet market demand for digital tools to make charter bookings faster and easier. To date, CharterUP noted its clients have exclusively worked with an in-house customer service team to schedule charter bus trips.

The addition of Self Serve to CharterUP’s marketplace and platform offers the option to browse real-time availability, multiple quotes, vehicle and pricing options, and operator reviews before scheduling customized charter services themselves. Self Serve trip quotes can be compared immediately or saved in a client’s account for later action, delivering a more efficient and differentiated method of charter bookings. 

"I've been building businesses in the charter industry ever since I helped my family’s limo company deliver more than 50 buses to the Democratic National Convention in North Carolina more than a decade ago,” said Armir Harris, founder/CEO of CharterUP. “Both the supply and demand sides of the industry are using the same outdated tools and processes that I used then. CharterUP is changing those one tech implementation at a time, with the ultimate goal of helping customers charter a bus in 60 seconds or less. Our new Self Serve option is just the latest improvement to our market-leading tech platform, giving clients even more control over their booking experience."

A nationwide rollout of Self Serve to existing CharterUP customers will be available on September 30, 2022, according to the news release.